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Marketing Automation Specialist -(Pardot, Marketo)

Info-Tech Research Group
Toronto, ON
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

As a Marketing Automation Specialist, you will support the Marketing function to help us deliver targeted and timely email campaigns and build automated programs to fuel our inbound funnel.

In this role, you will be working closely with multiple stakeholders within the Marketing, Sales, and Product departments to define operational processes, gather technical requirements, and ultimately design and implement marketing automation solutions.

Major Responsibilities

  • Responsible for executing nurturing and engagement programs, managing email compliance, and assisting on email programs to support all regions globally.
  • Support our marketing team with operational tasks for marketing campaigns, including email list preparation, post-event list uploads and campaign management in Salesforce.
  • Measure insight across a number of success criteria, including email deliverability, lead stage conversion and marketing influenced pipeline and revenue
  • Provide input on email metrics improvement, including A/B testing, email personalization and suggesting new campaigns/programs/tools to drive pipeline.
  • Evaluate and optimize our existing lead flow and lead routing, including marketing-to-sales process improvement.
  • Enable new features and functionality in marketing automation systems in order to increase lead volume, conversion rates, deliverability.
  • Manage the integration with Salesforce in partnership with Sales Operations team; ensure the sync always runs efficiently and drive innovation around the capabilities it offers.
  • Collaborate with Marketing Team to build and optimize lead scoring and grading model to identify highly engaged segments of priority contacts/clients and be able to provide them with more timely/targeted insights content
  • Recommend and implement advanced marketing automation capabilities to push the boundaries of automation and marketing technology for dynamic/personalized content, segmentation and data-driven strategies.
  • Train and empower Marketing Team to build and manage marketing programs from inception to execution in a self-service manner by (emails, landing pages, list building etc.)

Key Selection Criteria:

Education and Experience

  • 3-5 years of experience in marketing automation/operations, including at least 2-3 years of hands-on experience with both Pardot and Marketo, ideally within a B2B context.
  • Strong knowledge of Salesforce and experience building and managing Salesforce integration with Pardot and Marketo.
  • A good understanding of email channel and marketing automation best practices.
  • The ability to prioritize tasks based on the impact they have to colleagues and KPIs.
  • A data-driven mindset, a proactive attitude, and great organization skills.
  • Extreme attention to detail to ensure all marketing assets are well-built and tested.
  • Experience with reporting on email campaign and program performance and providing insights and recommendations.


  • Pardot and/ or Marketo certification is an asset but not mandatory.
  • Commitment to results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results.
  • Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions.
  • Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions.
  • Tenacious: you are determined to succeed, and you are motivated by the success of customers, colleagues, and the community.
  • Curious: you are always learning and seeking ways to make things better.
  • you keep your promises, taking your commitments to others seriously, and you have strong integrity.
  • Humble: you lead with humility and empathy, respecting and learning from the perspectives of others.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.


Company Description
Info-Tech Research Group is a fast growing IT research and advisory firm. Founded in 1997, Info-Tech produces unbiased and highly relevant IT research solutions.

We are a dynamic, fast-paced, entrepreneurially spirited company with a diverse family of talented people. Whether you are a graduate looking for your first career step or a seasoned subject matter expert looking for a new challenge, we want to hear from you. With offices in Canada and the US we are in an exciting period of growth and can offer a wealth of exciting career opportunities.

Info-Tech Research Group


Toronto, ON



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