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Google Ads Planner/Buyer-South Florida Applicants Only

Imagen Marketing Agency Inc Coral Gables ,FL
  • Posted: 10 days ago
  • Full-Time
  • Benefits: vision, 401k, dental, medical
Job Description

Coral Gables full-service advertising agency is looking to hire a Google Ads expert to develop, implement and optimize Google media plans. This person will be responsible for strategy, buying, analysis and reporting of digital campaigns for several clients.

Responsibilities:

  • Collaborate with creative, media and account teams to develop successful digital campaigns
  • Build and manage campaigns and budgets, define metrics/KPIs appropriate to campaign goals
  • Recommend optimal media mix, channel allocations, negotiate buys and site placements
  • Apply testing methodologies and analyze performance for campaign optimization
  • Recommend and implement weekly budget reallocation to optimize performance
  • Be at the forefront in understanding digital media trends and bringing in first in market opportunities with publishers
  • Research and analyze the competitors, draw insights and make recommendations
  • Manage creative approval processes and campaign timelines
  • Ensure accurate and timely accounting including accruals and reconciliations
  • Develop specs for digital media assets
  • Create reports and presentations and communicate results
  • Collaborate on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization

Experience:

  • Highly skilled in setting up campaigns in Google AdWords, DV360, Campaign Manager, and YouTube
  • 3-5 years experience in Google Ads planning/buying (client-side or agency)
  • Google Analytics expertise
  • Strong knowledge of the digital marketing industry, trends and new developments
  • Experience managing and allocating digital campaign budgets.
  • Detail oriented with strong organizational and project management skills
  • Ability to work independently with tight in a changing environment and perform multiple tasks effectively and concurrently
  • Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment
  • Bilingual a plus

**Please DO NOT apply if you do not live in South Florida. This is an on-site position.

Job Type: Full-time

Imagen Marketing Agency Inc

Address

Coral Gables, FL
USA

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