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Account Based Marketing Director

Ignitium San Francisco, CA
  • Posted: 23 days ago
  • $90,000 to $250,000 Annually
  • Full-Time
  • Benefits: Vision, Medical, 401k, Dental

Ignitium is a leading account-based marketing agency that helps venture backed tech companies and enterprise organizations transform their sales and marketing teams to become more data driven. We accomplish this by implementing solutions around artificial intelligence, data automation, predictive analytics, digital personalization, account-based advertising, marketing automation, and advanced multi-touch attribution.

Job Summary:

Design strategy and marketing programs to capture the attention of decision makers and influencers at mid to enterprise sized accounts.

Responsibilities:

  • Work with CEO in developing timelines, quotes and scope documents that show how a client's strategic vision will be delivered across channels.
  • Provide thought leadership on the development of platform specific strategies, including web, mobile, CRM, social, SEM/SEO, digital media, etc.
  • Inspirational, compelling personality; the kind of person others always look to for ideas
  • Manage and lead the execution of digital marketing campaigns, including paid search, programmatic display, LinkedIn, Facebook, CRM, marketing automation, account based marketing and B2B campaigns.
  • Collaborates with the account team to execute display, paid search, SEO, display, paid social, web personalization and email campaigns.
  • Perform in-depth customer, people network and influencer research, conduct stakeholder research and interviews
  • Analyze metrics end-to-end across holistic campaigns utilizing third party tools
  • Provide insights and recommendations on tactical improvements across marketing channels to drive efficiency towards meeting client campaign goals. Effectively champion forecasting throughout client campaigns.
  • Demonstrate practiced knowledge of industry standards and best-practices across digital and traditional marketing channels
  • Liaison between internal teams: strategy, technology, creative operations and project execution, as representative of strategic planning
  • Support project and job management for strategic planning team including coordination and timeline management.
  • Help tech startups to enterprise organizations build out their account based marketing initiative over a 1-3 year period by designing the strategy, aligning sales & marketing departments, integrating cutting edge marketing tech, and managing world-class marketing campaigns.
  • Training and access for various software platforms such as Engagio, Marketo, Salesforce, HubSpot, Bombora, Datanyze, Sendoso, Terminus, Evergage, DemandBase, Triblio, LookBookHQ, Everstring, Pardot, Drift, DiscoverOrg, Vidyard, and many others

Essential Functions:

  • Project Management
  • Campaign design, development and monitor marketing trends
  • Accurate communications to staff, customers and vendors

Knowledge, Skills, and Abilities: Minimum Qualifications:

  • 7+ years’ digital marketing experience
  • Strong technical, creative and analytical mind and background
  • BA/BS or equivalent work experience, MBA is a plus
  • Previous experience in marketing or other related fields
  • Experience in a managerial role
  • Sales/Consulting experience is a plus
  • Strong project management skills
  • Strong leadership qualities
  • Deadline and detail-oriented

Ignitium

Why Work Here?

Contribute in building out a new category of account-based marketing while working with startups to fortune 2000 organizations.

At Ignitium, we believe data and analytics provide more intelligence and relevant marketing than gut feeling alone. We believe in providing a happy and positive workplace where team members thrive. Our people do their best work when they have the freedom to figure out their own tactics while staying aligned with corporate strategy and objectives. We believe in surrounding ourselves with great colleagues who focus on excellence and execution, on continuous learning and testing, and on helping each other be their very best. We are always looking for passionate people to join our growing team so email your resume today and visit http://www.ignitium.com to learn more about what we do.

Address

600 California Street 11th Floor San Francisco, CA 94108
San Francisco, CA
USA

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