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Content Marketing Specialist

IDSeal Concord, NC

  • Benefits Offered Vision, Medical, Dental
  • Employment Type Full-Time

The Content Marketing Specialist is responsible for content marketing, online competitive research and event management. He or She is responsible for building content marketing programs and engaging daily with consumers and our sales channel in creative and effective ways, while strengthening and expanding the company's brand and reach.

CORE RESPONSIBILITIES:

  • Create an overarching campaign strategy and workflow that will provide a framework for future initiatives
  • Research and implement new procedures and systems, including defining social media and online reputation management policies and engagement guidelines for both corporate and our sales channel
  • Develop, brainstorm, concept, write and publish content for the brand
  • Create, execute, and measure social media campaigns to ensure that they are carried out effectively and meet defined strategic goals
  • Responsible for in-house online reputation management
  • Partner with team members to aid in other forms of content marketing strategy and execution in channels such as email, web, blog posts, videos etc
  • Partner and collaborate with the event marketing team for sales conferences and training events
  • Research and analyze trending and competitive content within the industry and stay up to date on the latest content marketing trends

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

  • Exceptional communications skills, verbal and written
  • Self-motivated and able to work in an organized way with minimal supervision
  • Ability to work in a matrix management organization and to effectively take direction from and collaborate with peers
  • Strong time management with ability to meet deadlines
  • In-depth knowledge of social media channels and publishing tools
  • Understanding of drip marketing
  • Strong understanding of B2B and B2C marketing trends, especially in social media
  • Proficient in MS Office applications; creative PPT or Keynote skills
  • Ability to plan and manage a digital communications calendar
  • Working knowledge of HTML, CSS, CMS systems such as WordPress

OTHER REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications or related field
  • 3+ years work experience in content and digital marketing with an emphasis on in-house social media, SEO, online reputation management, blogging and email marketing
  • Experience with Illustrator, Photoshop and InDesign, specifically with mockups and multimedia presentation
  • Copywriting experience
  • Product Marketing experience a plus

IDSeal

IDSeal is a new dynamic, innovative, well-funded, startup participating in the multi-billion dollar industry of Identity Theft. Through our cutting-edge technology, we are able to go to the depths of the dark web and monitor consumers social security numbers, medical ID’s, social media accounts and more. We are on a mission to educate consumers about identity theft and help them protect their identity, privacy, and credit the moment they register.

Address

Concord, NC
28025 USA
Posted: 2 days ago