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Marketing Communications Manager

Hyatt San Antonio, TX
  • Expired: over a month ago. Applications are no longer accepted.
Hyatt Regency Hill Country Resort and Spa TX - San Antonio

Administrative

Department Head/Manager

Full-time

Yearly US Dollar (USD) pay basis

Req ID: SAN022949

US-TX-San Antonio


Summary

The Marketing Manager will report to the Director of Sales & Marketing and implement annual comprehensive marketing and public relations plan to support the business objectives for the hotel. The plan will include objectives, strategy and tactics for each of the hotel’s market segments and outlets (Restaurants, Meetings, Events, Weddings, etc.). The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and produce increased revenues and profitability.

PRIMARY RESPONSIBILITIES:

  • Develop and manage annual local marketing budget and strategic planning process through Local Marketing Tactic System
  • Meet regularly with Director of Sales & Marketing to stay current on changing business needs in order to develop and/or revise tactics to address concerns and opportunities
  • Execute local marketing plan and serve as primary contact with supporting agencies as well as Regional Director of Field Marketing
  • Work with hotel strategy teams to determine key need dates and opportunities to drive revenue
  • Plan and coordinate print and digital advertising opportunities with approved corporate vendors
  • Supervise and execute the production of marketing materials, promotional and internal communications materials to ensure they align with business objectives and brand standards
  • Develop and manage assets within Hyatt Brand Manager for photographty and print and digital collateral (rack cards, sales kits, iSalesKit, e-Brochures, posters, in-room promotion, etc.)
  • Provide direction to partner agencies on media placement goals in targeted media outlets
  • Execute recommended corporate marketing initiatives at the local level and provide corporate counterparts with formal results summary
  • Host hotel’s monthly Marketing meetings
  • Maintain graphic standards and integrity for all print ads and promotional material distributed internally and externally
  • Participate in brand training and development sessions
  • Establish relationships with the media at a local, regional, and national level (in association with PR agency, when applicable)
  • Review and approve with Director of Sales & Marketingall hotel press releases
  • Coordinate proactive and reactive onsite press visits (in association with PR agency, when applicable)
  • Evaluate promotional opportunities presented to hotel as well as develop promotions and partnerships to meet the hotel’s marketing and revenue objectives
  • Develop, coordinate and publicize special events to generate positive awareness and support the marketing revenue objectives of the hotel
  • Manage and handle all incoming requests for on-property filming, includes developing of location fee schedule and assessing value of requests
  • Forge and maintain relationships with complementary and competitive organizations including key local and industry-related organizations – Visit San Antonio, San Antonio Riverwalk Assoc., etc.
  • Develop, coordinate, execute and maintain a social media plan including, but not limited to, Facebook, Twitter and Instagram. (in association with agency, when applicable)



Qualifications
  • Must be a Self-starter and a team leader
  • Effective management skills with a proven ability to meet deadlines
  • Creative, organized and strong business sense
  • Superb proficiency in spoken and written English
  • Effective communications & presentation skills
  • Data modeling skills preferred
  • Budget management and expense processing
  • Proven quantitative analytical skills
  • Degree in Marketing / PR / Communications
  • 3 years minimum marketing experience (hospitality experience preferred)
  • Project management experience preferred
  • In-depth knowledge of marketing principles and strategic planning process preferred.

Hyatt

Address

San Antonio, TX
USA