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Channel Manager

Hunter Fan Co Cordova, TN

  • Posted: over a month ago
  • Full-Time
Job Description



The channel manager will be responsible for leading and developing account strategies and promotions that drive Big Box growth.   That includes developing a cross functional vision with short and long term strategic channel objectives and driving executable plans to hit those objectives.  


Essential Duties and Responsibilities


Strategic Planning:

  • Responsible for harmonizing the sales and marketing plans and budget
  • Prepare and execute Big Box channel strategies in alignment with overall company strategic roadmap
  • Help execute and oversee Big Box strategic initiatives with key accounts – Home Depot, Lowes, Menards, Costco etc.
  • Cross functionally coordinate & oversee the customer line review process(s), with Sales, Finance, Brand, & Product 
  • Improve profitability of Big Box channel by working cross functionally with AME, Engineering and Product teams


Sales Mindset:

  • Meet with top channel partners to understand their key initiatives, metrics of success, and programming requirements and drive three-year action plans
  • Establish marketing and sales program with all Big Box Channel partners to achieve top-line and bottom-line goals 
  • Lead, Develop and Execute an annual promotional calendar to maximize revenue (both in store and online) working cross functionally with Sales, Finance, Brand, Product & E-com Channel Mgr. and Channel Director 
  • Implement processes and best practices to ensure alignment with evolving channel partners’ requirements 
  • Manage best-in-class promotional pricing and price increases across Big Box Channels to avoid cross-customer conflicts and maximize profits
  • Assist product team with market research, mix analysis and competitive insight to “win” at each account.  
  • Assist Sales Operations role when necessary


Product Lifecycle Planning:

  • Actively manage customers promotional inventories and ad spend
  • Own Excess & Obsolete process and pricing for Derivatives and identify sales opportunities / channels to effectively sell these products.  
  • Work with Product, Engineering and Sales to ensure new introductions are priced correctly in the market (including at launch as well as price increases / decreases)


Proven Analytic Ability:

  • Develop reporting tool and establish meeting to disseminate data, findings and learnings for what’s working and what’s not at Box (promotions, POS, in store sales, market pricing and competitive activities)
  • Track effectiveness of and communicate sell through and how it is impacted by promotional activities & different merchandising, what drives the highest ROI, competitive activities, etc.


Product Launch Excellence:

  • Collaborate with Sales, Product, Industrial Design and Engineering to identify channel gaps and targeted promotional activities
  • Utilize resources to develop promotions with consumer-friendly feature sets that maximize sales and brand recognition
  • Assist Sales to ensure proper product content and specifications are developed and in place for promotions and new products 
  • Work with Brand and Design teams to enhance product launch in box and online including driving more brand messaging and content to drive growth 
  • Work with brand to develop and plan channel related portion of advertising and marketing budget
  • Develop channel specific merchandising and customized marketing collateral when necessary (with assistance from Brand Marketing)



Education/Experience Requirements


  • BA required. MBA & related Big Box experience preferred
  • Prior B2B or B2C experience developing long-term strategies preferred



Special qualifications or skills


  • Ability to develop strong relationships with internal and external teams
  • Proven ability to manage cross-functional teams in a fast-paced environment to accomplish key goals   
  • Organized with strong time management skills and history of meeting deadlines
  • Strong business acumen
  • Willingness to challenge the status quo and continuously raise the bar
  • Extremely detail oriented with the ability to manage multiple projects at the same time
  • Exceptional written and verbal communication skills are necessary
  • Interest and excitement in the opportunities of the Big Box sales channel
  • The incumbent should possess an aggressive approach to all stages of follow-up with customers, both internal and external
  • Strong administrative skills, self-motivation, and the ability to work cross functionally as part of a team as well as independently
  • Working and intuitive knowledge of computers with good knowledge of Microsoft Office products, various SaaS and vendor portal systems
  • Willingness to travel 20% with overnight travel and possibly of some weekend work required
  • Ability to work within set budgets
  • Ability to lift a minimum of 50 lbs.
  • Must be comfortable working on a ladder 
  • Mechanical aptitude and basic understanding of electricity



Hunter Fan Co


Cordova, TN
38016 USA



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