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Product Marketing Specialist

Hopkins Manufacturing Corporation
Emporia, KS
  • Expired: over a month ago. Applications are no longer accepted.
Job Description


1. Seek out, collect and assure that the necessary marketing information is available to analyze and evaluate market potentials, parameters and customer needs

2. Assist in development of marketing activities that will promote customer satisfaction and achieve company performance objectives

3. Keep abreast of industry conditions and trends through direct contact and involvement with customers, industry insiders, trade and professional associations for improved product marketing

4. Conduct detailed competitive product analyses to develop and evolve competitive advantage

5. Monthly, prepare analysis of actual performance vs key marketing performance metrics for assigned products. Identify root causes for variance from Plan

6. Analyze sales trends by product line, sub-category and segment as well as channel of distribution to identify trends and changes in product life cycles

7. Maintain up-to-date retail planogram and price shops

8. Maintain accurate product set up information, images and sell copy for all assigned SKUs

9. Prepare Product Change Requests and Waiver of Specifications, maintaining appropriate documentation

10. Act as liaison with quality control and manufacturing personnel concerning product specifications and daily quality control checks

11. Analyze POS data and report implications to Manager/Director

12. Gather necessary information from the sales organization as needed

13. Review price quote and cost analysis for accuracy and to determine if acceptable margins are maintained.

14. Assist with the development of sales support materials including catalogs, price sheets, sell sheets, etc.

15. Maintain product display room including discontinued product inventory

16. Analyze forecast errors and maintain accurate SKU level forecasts

17. Manage assigned projects for effectiveness, cost and schedule

18. Participates in key marketing development processes (Product Roadmapping, Executive Review, Art Review, Trade Show Planning/Execution, Rep Webcasts, Catalog Development, Bi-Annual Sales & Marketing Meetings)

19. Perform other duties as assigned by the Product Manager to enhance the company’s sales and marketing effort.


• Bachelor’s degree in business, preferably with a major in marketing.

• Two or more years experience in marketing, marketing research or sales.

• Knowledge of consumer hard goods, preferably the automotive aftermarket industry.

• Strong analytic and problem solving abilities required in the examination, planning and completion of research assignments.

• Proficiency with Microsoft Office Suite, particularly Excel, and PowerPoint. Must implement these applications while making formal marketing presentations.

• Excellent interpersonal and communications skills.

• Requires some travel to meet with field sales personnel, customers, end users and appropriate information sources.


Company Description
Hopkins Manufacturing Corporation designs, manufactures and markets a diverse line of products targeted at the automotive and RV aftermarket. We provide patented products that lead in several industry segments. Hopkins is headquartered in a friendly, Midwest, college town. "As the Front Porch of the Flint Hills" this area features large lakes and a national wildlife preserve that offer sporting and other recreational activities.

Hopkins provides career growth opportunities in a supportive work environment. A complete fringe benefits package includes health, dental, life and disability insurances, 401(k) plan with employer matching and profit sharing contributions, a quarterly bonus plan and many other special programs.

Hopkins Manufacturing Corporation


Emporia, KS



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