Social Fundraising Associate

Social Fundraising Associate

Location: Remote

Shift Timings: 8:00 am to 5:00 pm (M-F)

Duration: 6+ months (Highest possibility of extension)

Note: Covid-19 vaccination is required.

Job Description:

• This role will report directly to the Senior Associate, Core Donor Fundraising and support national Peer-to-Peer (P2P) fundraising strategy and execution on current Red Cross fundraising platforms (i.e., Facebook, TikTok, GoFundMe).
• This role requires familiarity with social media platforms, online fundraising, and the ability to execute multiple projects simultaneously while remaining an active, engaged member of a fully virtual workforce.
• This role is more reporting/analytics, social care, and fundraising.

Job Responsibilities:

• Complete recurring tasks associated with monitoring and executing social fundraising strategies, including stewardship, industry research, third-party partnerships, stewardship and retention programs, resource development, and ongoing reporting and data management needs.
• Assist with national Facebook fundraising strategy and execution.
• Participate in NHQ-led Consumer Fundraising meetings, as needed, and work in close concert with key stakeholders involved with social fundraising.
• Work with the Campaigns Team within Consumer Fundraising to develop P2P fundraising strategies around key fundraising campaigns, such as Giving Tuesday, Holiday/Year End, Red Cross Giving Day, Sound the Alarm, etc.
• Work with the Brand team on social media graphics, ad campaigns, website design, etc.
• Develop a recognition program to motivate top fundraisers, increase fundraising, and retain top performers.
• Conduct industry research and maintain ongoing knowledge of fundraising best practices.
• Assist with developing new fundraising strategies and opportunities relevant to the social fundraising industry.

Skills required:

• Adapt experience in online social P2P fundraising.
• Strong social media skills, including Facebook, Instagram and TikTok.
• Ability to conduct industry research, draft recommendations, and present findings.
• Excellent PowerPoint and Excel skills required, proficiency in all other Microsoft Office products.
• Familiarity with Live Streaming, particularly around charitable fundraising.
• Ability to manage multiple projects is essential.
• Detail oriented.
• Excellent written and oral communication skills, including strong interpersonal, liaison, and presentations kills are required.
• Strong initiative and a demonstrated ability to work collaboratively.
• Ability to maintain confidentiality of data and information for internal use.
• Strong teamwork and collaboration required.
• Demonstrates strong commitment and passion for the mission of the American Red Cross.
• Familiarity with athletics industry is a plus.

Education Required:

• Bachelor’s degree required.