The Sr. PR Specialist, Product Innovation PR is a key member of the Home Depot Merchandising Public Relations Team and is responsible for external communications efforts for The Home Depot and its products. This position executes proactive and reactive opportunities with key external stakeholders, primarily media and industry influencers, to convey a narrative about the organization concentrated on their product innovation including tactical execution and measurement of PR efforts.
This role is an excellent opportunity for career advancement and personal growth to the successful candidate who demonstrates differentiated drive, creativity, and a collaborative spirit.
Working with The Home Depot's Marketing and Merchandising Teams, the candidate must be able to collaborate cross-functionally to manage consumer and trade communications programs. He/She must be an excellent project manager, possess strong media relations skills, as well as possess superior written and verbal communication skills.
MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
Involves one or more of the following: actively support national and local merchandising/marketing and community affairs/sponsorship strategies through proactive media relations. This includes placement of stories to local print and broadcast media, maintaining relationships with local media outlets, and development of creative
May include one or more of the following: manage incoming media calls
relating to products and services available at The Home Depot; manage stores through grand opening process and community affairs programs and secure profiles in local media for key regional leaders.
Monitor media coverage in assigned categories and develop reports.
Manage and counsel local store level spokesperson network.
Build relationships with designated leadership and store associates.
Ability to serve as a The Home Depot spokesperson.
NATURE AND SCOPE
Position reports to Director, Public Relations/Brand Marketing
No direct reports
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
The knowledge, skills and abilities typically acquired through the completion of a high school diplomas and/or GED.
Years of Relevant Work Experience: 2 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
+ Bachelor's degree Communications or Public Relations preferred, MBA a plus.
+ 4-6 years combined corporate and agency experience with a CPG. Retail PR preferred.
+ Experience pitching and placing national and local media stories
+ Relationship management with media, external agencies, and business partners
+ Strong written and verbal presentation skills
+ Promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
+ Ability to plan and manage schedules for multiple tasks
+ Ability to work independently to meet deadlines in a fast-paced, rapidly-changing environment
Knowledge, Skills, Abilities and Competencies:
Communication: Demonstrates effective verbal and written communication skills in order to effectively give and receive information in a fast paced environment, and ability to speak in a clear, concise manner one on one or in a group setting.
Customer Focus: Ability and willingness to provide efficient, quality service to the customer. This includes maintaining a positive service orientation at all times.
Strong ability to work under pressure, stay on task and follow through to completion.
Professionalism: Maintaining composure and professionalism when working with associates and customers, good computer skills with comfort level to approach new processes.
Adaptability/Flexibility: Ability to change or adapt work practices, priorities, or procedures, or to reschedule activities in response to changing conditions or multiple work demands. Working knowledge of Powerpoint, Excel, and Word.
Product knowledge: Demonstrating and maintaining a thorough working knowledge of Public Relations as it pertains to The Home Depot.
Planning/Organizing: Ability to set priorities, plan and coordinate work activities, and obtain and manage resources so that objectives are accomplished on time. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.