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Digital Marketing Manager

Henry Company Kimberton, PA
  • Expired: over a month ago. Applications are no longer accepted.
Outstanding Opportunity for a Skilled Digital Marketing Manager with an Eye for Web Development to Make a Strong Impact at a Growing Industry LeaderSpotlight Your Talent in a New High Visibility Role with Career Development PotentialIf you're a seasoned digital marketing professional with a well-rounded skill set and a knack for executing targeted demand generation projects and optimizing the website journey for our commercial customers, this newly added Digital Marketing Manager role with Henry Company could be your ideal opportunity. Here's why:
  • You will join a strong and growing marketing team and be responsible for marketing outreach, engaging with targeted accounts through email campaigns, social media and display advertising.
  • Make an impact as you enable a smooth customer journey by working with our web developers and continuously improving the process.
  • No two days will be the same and learning and development will be a regular part of your day as you learn our business, products, commercial customers (e.g. architects, contractors, building owners, etc.) and more.
  • You will leverage your creativity and strategic thinking skills across multiple mediums. Most of your efforts will focus on digital platforms, but you may also leverage traditional print marketing.
  • You will spotlight your talent as you take on a steady stream of challenges and meet goals and objectives. Success in this position could set you up to advance in our organization, perhaps stepping up to a Marketing Leader role, in time.
  • We are growing, both organically and through acquisitions, and you'll help us continue the momentum. In fact, we are adding this new position to help meet and exceed our growth goals.
To be a strong fit for the Digital Marketing Manager opportunity, you will have:
  • A bachelor's degree in Marketing, Communication, Business or a related field.
  • 5-7 years of experience in digital marketing, with a background in offline, traditional marketing.
  • Extensive experience targeting commercial clients in a business-to-business (B2B) environment.
  • Extensive experience creating and publishing video content to drive engagement and purchase decision in a retail or eCommerce environment.
  • An excellent understanding of how all current digital marketing channels function.
  • Working knowledge of web design principles, best practices, and content management platforms.
  • Strong computer skills including MS Office Suite, Pardot, SEMrush, Salesforce or similar software.
  • Familiarity with marketing tools such as WordPress, Google Analytics, Acoustic Marketing Cloud, Tableau, etc.
Henry® Company is a leader in Building Envelope Systems®, managing the flow of water, vapor, air and energy from foundation to roof. Henry professionals offer designers, contractors and building owners a combination of technical experience, a belief in sustainability and a commitment to provide quality products. Henry Company's headquarters are in El Segundo, California, and Phoenixville, Pennsylvania with offices and manufacturing facilities throughout the United States and Canada.

EOE/AA/M/F/Vets/Disabled

Henry Company

Address

Kimberton, PA
19442 USA