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Publicist & Influencer Strategist

Hay House, Inc.
New York, NY
  • Posted: over a month ago
  • $65,000 to $75,000 Yearly
  • Full-Time
  • Benefits: dental, life insurance, medical, vision, 401k,
Job Description

Publicist and Influencer Strategist
If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are
Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people’s lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

Position Summary
As our Publicist and Influencer Strategist, you will assist and work closely with the Associate Director of Publicity to create and execute high-impact publicity campaigns and proactively do influencer outreach for Hay House’s metaphysical list. This list includes books and card decks focusing on angels, astrology, crystals, intuition, psychic abilities, oracle, tarot, and more.
You will act as a primary point of contact for authors and internal teams on PR and influencer campaigns related to these topics and be in constant communication with the publicity and marketing teams to ensure all campaign details are communicated to the authors. This involves high levels of research, planning, coordination, communication, tracking, monitoring, problem-solving, and adjusting execution as needed to achieve the best results for each individual campaign.

Responsibilities and Expertise
  • Develops and executes all aspects of a publicity campaign for books and card decks with a metaphysical focus, including booking national and local media, coordinating, and managing author interviews
  • Owns and drives the development of relationships with influencers in key content areas and maintains an influencer database
  • Is a primary point of contact for authors (both book and card deck creators) on all aspects of publicity, including briefing authors for interviews and accompanying authors to publicity engagements when necessary
  • Writes press materials including press releases, one sheets, pitch letters, interview questions and creates full press kits for campaigns
  • Establishes and maintains strong relationships with members of the press (broadcast, radio/podcasts, print/digital, trades, etc. with an emphasis on outlets that cover non-fiction)
  • Develops relationships with social media influencers across all platforms, to maximize exposure and publicize titles
  • Owns influencer box mailings for respective campaigns and remains in close communication with the Publicity and Marketing teams to ensure any influencer collaborations is communicated to the campaign lead
  • Constantly seeks out creative ways to publicize titles to new media outlets, influencers, etc. 
  • Strategizes impactful and effective media lists, pitches press and coordinates interviews for publicity campaigns and book/media tours
  • Maintains publicity database and pr updates to internal teams
  • Collaborates and communicates regularly with key in-house departments, including Social Media, Sales, Editorial, and Marketing to ensure awareness of current and future publicity campaigns
  • Keeps Associate Director informed for all author communications and their related project and campaign status
  • Evaluates the success of each launch. Reports analytics and revenue to Associate Director upon project completion
  • Facilitates debrief meetings as needed
  • Completes author and campaign documentation and files, ensuring they can be referenced in the future
  • Makes recommendations for future campaigns, including documentation
Skills, Knowledge & Abilities
  • Familiarity with the company’s core content areas, and strong interest in
    and/or knowledge of current Oracle and Tarot card deck trends—particularly
    Tarot deck organization and symbolism—and the practice of card-reading
  • Knowledge of the media, marketplace, social media trends, influencers, and competition
  • Ability to manage and prioritize multiple projects in a fast-paced environment
  • Strong self-leadership skills, able to maintain performance while under challenge and stress, and work independently
  • Easily builds rapport, develops, and maintains strong relationships with both media and authors
  • Strong team player, able to negotiate and adjust workload or work process to meet needs of the team
  • Exceptional interpersonal, written, and verbal communication skills with strong attention to detail
  • Ability to escort authors as needed, including the ability to travel domestically with authors when needed
  • Results-oriented and self-motivated
  • Technological proficiency with Microsoft Outlook, Excel, Powerpoint, Asana, and Slack
  • Familiarity with Cision
Education and/or Experience
  • 3-4 years of publicity experience in professional public relations or book publishing
  • Theoretical knowledge typically achieved through a related four-year college experience, such as a bachelor’s degree or equivalent.
Why Should You Apply?
  • Remote
  • Meaningful Work
  • 4-Day Work Week
  • Great Benefits
  • Comprehensive Medical, Dental, and Vision Insurance
  • PTO, Pay in Lieu of Time Off, and Shared Leave
  • Paid Holidays + Floating Holiday
  • 401k Match
  • Company paid Short-Term & Long-Term Disability
  • Company paid $50K Life/AD&D Insurance
  • Emergency Savings Account + Company Contribution
  • Flexible Spending
  • Gym Membership Discounts
  • Professional Development & Education Assistance
  • Employee Assistance Program (EAP) for you & family
Embracing Diversity & EEO
Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Company Description
Hay House is a mission-driven company dedicated to supporting positive change in the world by helping all people to grow in mind, body, and spirit. With a diverse roster of customers, authors, and points of view, Hay House offers products and resources that empower, educate, and inspire.

Hay House produces books (print, electronic, and audio), card decks, calendars, streaming content, mobile apps, and more. From self-improvement to spirituality, health to business, metaphysics to memoir, diet to tarot, children’s books to crystals, we offer our audience a wide selection of practical and inspirational resources in a broad range of formats.

Hay House, Inc.


New York, NY



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