Under the direction of the Director of Global Marketing, the Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote Hawaiian host and Mauna Loa products on a digital platform. The Digital Marketing Manager plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Partner with senior marketing manager and category marketing manager to align in market and digital campaigns, collaborations, and new product launches.
All other duties as assigned
Education, Experience and Skills Required:
Bachelor’s degree in Marketing or related field
5+ years digital marketing & social media experience
Food & Retail Experience
Proficiency with Microsoft Office 365
Graphic design and Adobe experience preferred
Consumer Packaged Goods experience preferred
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordination
The position requires visiting/working at different worksites; training/giving verbal instructions; talking to outside trade persons/vendors; written communication to co-workers and outside persons/vendors; supervising others; responding to written or verbal requests of co-workers and vendors
Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. While performing the duties of this job, the employee works in an office environment and is infrequently exposed to weather conditions.
2. The noise level in the work environment is usually light.
Hawaiian Host is an Equal Opportunity/Affirmative Action Employer