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Copa Marketing Manager

Hall Equities Group Walnut Creek, CA
  • Expired: September 28, 2019. Applications are no longer accepted.

COPA Soccer Training Center (COPA STC) is a state-of-the-art 107,000 square foot soccer training and fitness facility located within the Shadelands SportsMall in Walnut Creek, California. COPA STC utilizes the latest and greatest technology, sports science techniques, and training methodologies to develop all people from young athletes looking to improve their soccer skills to adults trying to maintain healthy exercise habits.
We are passionate about high-performance living and the future of soccer in the United States. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We strive to deliver an unmatched COPA STC experience. We are obsessed with what's new, what's now, and what's next. We aren't just a company; we're a community that's committed to growth and success. We value humility and a team-centered approach to responsibilities at every level of the company. If you are a high-performing individual who is passionate about inspiring others then consider COPA STC's exciting career opportunities.
The Marketing Manager will be a key member of COPA STC's team as we launch the COPA brand. Ideal candidates have strong experience in strategizing, conceptualizing, developing, planning, leading and executing marketing campaigns as well as internal and external events. This role will require an individual eager to launch a startup brand through building meaningful relationships with the public, as well as leading the charge on marketing campaigns. This person will work in conjunction with the production team to lead the marketing strategy technique. This will including brand definition, overall marketing strategy, positioning/messaging, and brand awareness through digital, event, and email campaigns. In addition, this individual will have event experience to help foster relationships with the outside public for partnerships and corporate events. We are looking for an enthusiastic candidate with fresh ideas and the organizational skills required to manage marketing and host events that bring the COPA brand to life. As with any new company, we are looking for a team player who is willing to wear many hats. Ideally, this candidate would have experience in a start-up and have a passions for sports/soccer!
Principal Responsibilities Manage and build overall email marketing strategy, delivery, and analytics
Create various CTAs ad email templates while determining email marketing KPIs
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Create smart email lists, develop a lead generation strategy, and analyze data to get smart insights
Create email databases for lead generation, analyze campaign performance, and report on sales revenue generated from email marketing efforts.
Work with the creative team within the Marketing Department to promote and publicize events, creating effective advertisements for each event.
Research the market and identify event opportunities to generate interest.
Community outreach for the coordination of marketing and event success
Manage and oversee events from start to finish according to requirements, target audience, and objectives
Source and negotiate with vendors and suppliers
Organize pre-event details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc.
Manage the day of event details from set up to tear down
Bachelor's Degree
Strong communication skills, time management skills, and a team player mentality
Proven work experience in email marketing or as a digital marketing specialist
Hands on experience with content managing systems, email automation tools, and analytical/database tools
Impressive portfolio of previously managed events including community relations
Sales skills and the ability to build productive business relationships
Ability to manage multiple projects independently
This full-time position is located in Walnut Creek, CA.
Competitive compensation with eligibility for performance rewards and pay increases.
Insurance coverage and benefits for full-time employees.
Strong potential for professional advancement within our exciting, groundbreaking organization.
Regular staff training sessions, exercise options, and team involvement.
To be considered for this position please fill out this brief form:
This job description is not intended to be, and should not be, construed as an all-inclusive list of responsibilities, skills or working conditions associated with the position; and will be reviewed by management periodically as duties and responsibilities change with business necessity. management reserves the right to modify duties as deemed necessary.
We offer a competitive compensation package to be tailored to the skills, experience, and contribution of the candidate. For immediate consideration, please reply to this ad with your cover letter and resume. Principals only, no phone calls please.
It is the policy of COPA Soccer Training Center to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status about public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.

Hall Equities Group


Walnut Creek, CA
94597 USA