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Marketing and Communications Manager

Habitat for Humanity-Spokane Spokane, WA
  • Expired: over a month ago. Applications are no longer accepted.

Summary: The Marketing and Communications Manager will work to increase the profile of Habitat for Humanity-Spokane in our community, encompassing all areas of marketing including multimedia communications, public relations, print materials, social media, and the website. The Marketing and Communications Manager will work with colleagues, senior managers, and program staff from across the affiliate to help set the strategic direction for messaging and manage communications across all media.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Develop a thorough understanding of the goals, mission, philosophy and policies of Habitat for Humanity-Spokane and the Habitat Store, and demonstrate this understanding in daily tasks and interactions
  • Execute and support all ongoing communications and marketing efforts to advance mission and programs of Habitat for Humanity-Spokane, including a Marketing and Communications annual calendar, new communications strategies and campaigns
  • Develop organizational messages and determine appropriate content delivery for messages and audiences.
  • Ensure and produce clear strategic print, web, email, social media, and advertising messaging for Habitat for Humanity-Spokane Manage public relations and public outreach, working with external advisors as appropriate.
  • Assist in the development of strategy and programmatic elements for special events from inception through promotion, media coverage, and audience follow-up.
  • Understand Habitat for Humanity-Spokane’s audience and assess communication effectiveness through surveys, data analytics, and market segmentation.
  • Oversee brand management and ensure staff understanding of brand guidelines.
  • Develop fundraising collateral with guidance and input from the Chief Development Officer to grow the fundraising base and increase donations to Habitat for Humanity-Spokane.
  • Provides support communications, with web updating, social media strategy, blog and newsletter development, email messages, and other projects as appropriate.
  • Assist with marketing/media efforts for affiliate events, including, but not limited to, Women Build, Home Builders Blitz, home dedications and groundbreakings.
  • Implement social media program in accordance with master editorial calendar, including daily content creation on affiliate and Store Facebook, Twitter, and Instagram platforms
  • Work with a team to engage daily with followers; respond quickly and appropriately to online inquiries Maintain online relationships with sponsors Increase overall community engagement and regularly evaluate available statistics
  • Monitor social media for opportunities for Habitat to engage with industry leaders regarding nonprofit and affordable housing issues
  • Regular review of website to ensure timely, accurate, and informative content
  • Create SEO-friendly content and execute web page updates when appropriate
  • Write, edit, and design content for weekly and monthly e-newsletters
  • Maintain electronic mailing list Track engagement and implement strategies to increase open/click through rates
  • Maintain updated and accurate media contact lists
  • Tack and collect media clippings for key engagements and events
  • When necessary, assist with media relations, including response to media inquiries, press release generation, and coordination of media pitches
  • Coordinate representatives of Habitat at events and for media interviews as needed
  • Assist in execution of annual radio, print, and digital advertising campaigns for the Habitat Store
  • Help track progress/success of advertising efforts, including conducting customer surveys, evaluating store sales data, and reporting of basic website engagement using Google Analytics
  • Facilitate mass communication with Store customers and donors, including text and email platforms
  • Maintain data on donors and customers at the Habitat Store for use in marketing efforts.
  • Support Store marketing events such as advertised sales, radio partnership events, and grand opening celebrations

Habitat for Humanity-Spokane

Seeking to put God's love into action, Habitat for Humanity-Spokane brings people together to build homes, communities and hope. Through shelter, we empower.

Address

1805 E Trent Ave, Spokane WA 99202
Spokane, WA
USA

Website