Sales Strategy Associate
HW Media Irving, TX
- Expired: over a month ago. Applications are no longer accepted.
HW Media is recruiting a proven Sales Strategy Associate to develop strategic cross-platform solutions, leveraging the properties, franchises, and assets of HW Media to drive sales and account growth.
HW Media is a business media company focused on informing professional audiences in mortgage, real estate and fintech. Our publications – HousingWire, Reverse Mortgage Daily, RealTrends and FinLedger – cover the news, information and perspectives that empower industry leaders to “Move Markets Forward.”
The HW Media culture can be best described as empowering and agile. Confident, energetic and creative people thrive at HW Media. We seek to enable our team members with the tools, resources and opportunity to achieve great things. We work as a team, but know when to be autonomous and independent.
Our product mix includes display and native digital advertising, sponsored content and lead gen, podcasts, video, print advertising and events.
The Sales Strategy Associate (SSA) is responsible for working closely with their respective Regional Director and Account Executive to identify sales opportunities, create programs that align with client marketing objectives, participate in client pitches and generally support the team through the sales process.
The ideal candidate has some experience working in a pre-sale capacity in the media space for a media company or agency and is proficient in business development, creating integrated and compelling proposals. The SSA is solution-oriented with the ability to connect marketing strategies to business objectives, while finding ways to creatively communicate value propositions to clients/agencies.
In this role, the Sales Strategy Associate will
Prospect and partner with sales to brainstorm and implement brand outreach strategies to maximize revenue for new business, renewals, cross-selling, and upselling
Research target prospective clients to help develop a strategic outreach strategy and appropriate messaging
Execute cold outreach (phone, email, LinkedIn, pre- and post-event outreach and other creative methods) to secure initial meetings
Have a hunter mentality with the capability to grow your skills as the business expands
Work with sales to significantly increase market share and drive revenue for HW Media
Convey ideas and opportunities via self-produced proposals and PowerPoint presentations (when necessary) that are timely, innovative and effective in meeting client’s objectives
Participate in external, client-facing meetings and possess the ability to evangelize the value proposition of HW Media
Work with the Client Success Team and other internal departments to ensure successful campaign execution
Cultivate and maintain positive working relationships with clients and agencies
Collaborate with SVP and other members of leadership to provide consistent feedback to improve standard, “off-the-shelf” offerings and identify new opportunities
Develop an understanding and knowledge of HW Media portfolio, industry landscape, competitive set, and key clients’ businesses
50% biz dev/prospecting, 20% sales strategy/package creation/deck creation for prospects/RFPs, 30% general account support
Knowledge, Skills, And Abilities Required
Experience in developing innovative, creative, and impactful integrated marketing campaigns
Strong executional abilities with proven record of managing many projects at once
Creative, analytical/strategic thinker with solid problem-solving skills and ability to write and speak effectively
Ability to set deadlines and work efficiently with internal and external teams
Must be a proactive self-starter, capable of taking initiative
Solid knowledge of/experience with media across digital, print, content and events.
Adept at developing cross-platform opportunities that drive revenue while aligning with client objectives
Must be team-oriented, collaborative and can support driving an agenda forward while also balancing needs of multiple stakeholders
This position has no direct reports but must inspire others to do what is needed and must therefore exhibit leadership ability
Ability to effectively manage through ambiguity and change in a fast-paced, competitive environment with a positive attitude
Must be comfortable delivering presentations to a variety of internal and external audiences
Proficiency G-Suite, Microsoft PowerPoint and Excel; knowledge of SalesForce is a plus
BA or BS from accredited college or university (marketing, communications, psychology, journalism, or English majors preferred but not required)
Minimum 1-2 years experience in digital advertising at a media company, agency or digital agency; ideally work experience includes interacting directly with sales or marketing teams
Reports to: Senior Vice President of Sales & Operations
Job Location: Dallas OR select remote locations for exceptional candidates
Salary $40,000-$45,000 + quarterly incentive
433 E Las Colinas Blvd. Suite 830Irving, TX
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