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Senior Copywriter

HUM Nutrition Inc West Hollywood, CA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

Position Summary

We are looking for a passionate and talented Senior Copywriter to bring the HUM brand voice to life across all touchpoints. In this role, you will be responsible for boosting ecomm strategy with digital storytelling, humanizing the brand and empowering consumers with science and knowledge. You will develop creative concepts for brand campaigns and product launches, and write copy for a wide range of deliverables (emails, newsletters, digital ads, website, checkout funnels, video, collateral, retail displays, packaging, and more).

This ideal candidate is curious about science and nutrition and can turn complex topics (ingredients, research, facts) into consumer-friendly language that’s easy to understand, credible, and somewhat playful. You work well under pressure and are positive, outgoing and a great team player. You enjoy pop culture and stay up to date on beauty and wellness trends.

Essential Functions

  • Bring to life the HUM voice (human, positive, clever, knowledgeable) across all touchpoints

  • Master the ecomm/digital storytelling experience from display ads to landing pages, product detail pages, checkout funnels, onboarding emails and more

  • Support the Creative team through conceptual ideation and copy development

  • Be endlessly curious about science and collaborate with Product/Education/Regulatory teams to write copy that is scientifically sound yet consumer friendly, educational and fun

  • Write clever, punchy, and concise copy for campaigns, product launches, partnerships, packaging/product, website, retail displays, newsletters, and more.

  • Name new products, write product descriptions, concept overarching 360 launch themes, and develop a consumer facing copy dossier for internal teams to follow

  • Write copy for emails and newsletters and work with Email Marketing Manager on A/B testing for subject lines, preview headers and content

  • Collaborate with Marketing team to find high performing copy hooks/stories for the acquisition and checkout funnel (digital ads, landing page, site copy, SEO)

  • Discover interesting ways to tell customer success stories and communicate product efficacy

  • Create persuasive messages and compelling stories that attract, inform, educate and inspire

  • Collaborate with our Community team to write fun and creative captions

  • Work with PR to develop press releases, press/event collateral, and talking points for press reviews and influencers

  • Partner with the SEO lead to ensure it’s fully optimized for search but still on-brand

  • Collaborate with Retail and Creative team to create a highly engaging retail environment and visual merchandising

  • Develop video/scripts/talking points for branded content, product edu videos, real girl testimonials

  • Ensure all copy is written in a consistent voice and style throughout all forms of communications, including brand, video/scripts, ecommerce, social, training tools, collateral, etc.

  • Proofread and copy editing as needed

  • Any other duties assigned by managment

Education & Experience Requirements

  • Minimum 5-6 years experience copywriting in a corporate environment or ad agency

  • BA required (Degree in Literature, Creative Writing preferred)

  • Proven track record for digital/ecomm, ideally subscription brands

  • Passion for/experience in beauty and/or wellness

  • Exceptional writing portfolio with strong concepts and digital storytelling

Knowledge & Skill Requirements

  • Strategic, brand-first thinking coupled with a strong results-oriented approach

  • Experience with beauty retailers (i.e. Sephora) is a plus

  • Demonstrated passion for marketing and communications with track record of career progression

  • Strong understanding of copywriting best practices for a variety of touch points (understanding word count, content hierarchy, flow, high performance copy)

  • Delivers copy to internal teams in an organized, logical and easy to understand format

  • Conceptual strategic thinker, born-storyteller with meticulous attention-to-detail

  • Must have SEO experience

  • Ability to work in a fast-paced environment, managing multiple deadlines

  • Superior writing skills with an ability and willingness to share knowledge and influence the team

  • Proficiency in Google Suite, especially Google Slides

MUST HAVE PORTFOLIO TO APPLY

HUM Nutrition Inc

Why Work Here?

HUM Nutrition is a fast-growing, extremely innovative company. Our environment is dynamic, creative and all opinions are valued.

At HUM, our mission is to help people look great and feel their absolute best. Our vision is to be the starting point of every beauty routine. As much as we believe that beauty starts from within, we believe success does too. Our mantra applies inside and outside the organization, with a culture that fosters the realization of one's best self. We have become the leader of the inner beauty category not only by providing our customers with an outstanding experience and clinically researched products, but also by providing all of our team members with the tools and support they need to succeed. HUM lives by the mantra that Beauty Starts from Within. Our line of award-winning nutritional supplements makes it simple and easy to become the best version of yourself. Become a key team member at an exciting and fast-growing company in Los Angeles that just has been nominated by Forbes Magazine as one of the most innovative Consumer Brands in 2017. Our dual route to market encompasses world renowned prestige beauty retailers including Sephora and our fast-growing Direct to Consumer Subscription Service that you can join via HumNutrition.com. OUR VALUES Diversity Respect Collaboration Curiosity Positivity Impact IMPORTANT Please read the job description carefully and apply only to openings that match your skill set. Cover letters go a long way and please make sure you have researched our company, products, website and taken the HUM quiz that you can access on our homepage.

Address

West Hollywood, CA
USA

Website

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