Skip to Main Content
← Back to Jobs

PR Specialist

HONG KONG TOURISM BOARD Los Angeles ,CA
  • Posted: over a month ago
  • $60,000 to $74,000 Yearly
  • Full-Time
  • Benefits: medical, vision, dental
Job Description

 

Leading International Tourism Organization – Los Angeles, CA

 

Provide key support and assistance to the Public Relations department in planning and implementing high-impact travel/tourism publicity programs generating maximum paid and earned coverage, ROI and publicity throughout the U.S. Employ media relations, research and database strategies that promote this leading international city as a premier destination to enhance the awareness and increase visitation from the U.S.

 

· Proactively pitch and secure positive travel/tourism media stories on a regular basis with an emphasis on consumer coverage on TV, in print and online.

· Writer press materials including news releases, pitches, alerts, fact sheets and talking points to amplify key messages

· Ideate, plan and execute group and individual press trips. Escort press trips as needed

· Provide informational assistance, including fact checking of media stories and fulfilling photo/video requests

· Identify and formulate partnerships with external companies to enhance destination appeal

· Outreach to secure television (scripted, reality, documentary, etc.), online video and film sponsorship opportunities

· Occasional international travel

· Provide administrative and public relations support to the PR department including, but not limited to:

· Update, maintain and optimize media contact lists on an ongoing basis

· Draft monthly PR reports

· Maintain departmental PR budget, expenses and ongoing invoices

· Pull editorial calendars for key publications and identify relevant opportunities

 

Job Requirements

· Bachelor's degree in journalism, public relations, communications or related field

· Minimum 5 years of public relations experience in-house or at an established PR firm, travel/tourism experience required

· Proficiency with Cision, Burrelles, Microsoft Word, Excel, Powerpoint

· Established media contacts in TV, print, online with travel industry experience and contacts preferred

· Excellent verbal and written communication skills, including experience drafting and editing high quality press releases

 

Company Description
Leading International Tourism Organization – Los Angeles, CA

HONG KONG TOURISM BOARD

Leading International Tourism Organization – Los Angeles, CA

Address

w. century blvd. Los Angeles
Los Angeles, CA
USA

What email should the hiring manager reach you at?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

What email should we contact you at once we get salary info from the hiring manager?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

Our qualification feature is only available to registered members - what email address would you like for us to keep on file?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.