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Vice President Marketing

Guitar Center Thousand Oaks, CA

  • Posted: over a month ago
  • Full-Time
  • Benefits: dental, life insurance, medical, vision, 401k
Job Description: The Vice President, Marketing will champion our marketing strategy including omnichannel retail, promotional, category, product and services marketing, consumer insights and overall media strategy as well as engage with and support our B2B efforts. Reporting to the CMO they will develop, oversee and analyze marketing strategy, processes, calendar and promotional plans, campaigns and spend optimization. They will drive marketing innovation, move us closer to conversational, personalized customer touchpoints and work to bring new customers, retain current customers and expand their purchases and engagement with our brands. The successful candidate will assure a "best in class" overarching marketing strategy with clear focus on reputation, traffic and volume growth, based on the mission and goals of the Guitar Center enterprise. The Vice President, Marketing will help shape retail and marketing strategies based on consumer insights, transactional data and customer segmentation to directly drive demand, purchase intent, engagement and elevate the personalized customer relationship with our brands. Keeping on top of consumer marketing trends, consumer insights and innovation, the VP Marketing will continually evolve our strategic approach to media (broad / print/ digital), omnichannel retail programming, category marketing, in store experiences, affinity and digital opportunities. The VP Marketing will assure solid ROAS for invested dollars, understand and drive topline growth and work closely with merchant teams to market best assortments, pricing and engagement across owned and paid marketing vehicles. The VP Marketing will lead the Marketing team (including Omnichannel Retail and Category Marketing, Services and Local Marketing, Vendor Partnerships / Co-op, Consumer Insights and Media), and outside partners and agencies to develop and implement strategies that deliver volume and quality engagement among target audiences across all touch points. They will ensure all marketing communications represent a unified voice, adhere to established brand guidelines and present the brand's messages and products in an effort to drive topline sales, store, e-commerce and contact center traffic, customer engagement, and enhance the customer experience and journey. ESSENTIAL DUTIES · The VP Marketing is responsible for developing and implementing strategic and operational marketing plans based on sound data and insights in support of current and long-term profit (EBITDA), growth, traffic, CLTV and customer objectives. · With the CMO, develops annual, strategic omnichannel retail and category marketing plans that identify trends, gaps and opportunities for Guitar Center brands, services, products and unique opportunities (Used & Vintage, Financing, B2B, Services, etc.) ultimately providing strategic marketing direction, activation and optimization. · Establishes key results reporting KPI criteria and continually optimizes the marketing strategy and execution to meet KPI hurdles. · Deeply understands the media mix, media strategy and investment rationale. Manages the media agency and media team to optimal planning and results. · Utilizes analytics and customer insights, provides broader exposure for and opportunity identification of trends and innovation in the musical instrument industry and its consumers. · Participates on the Marketing leadership team with the Senior Vice President (CMO) and the other marketing discipline peer leaders to set overall brand, marketing, and communications strategy, balance priorities and create synergy between the teams. · Works closely and collaboratively with the digital merchandising team, IT, content and creative teams, marketing operations team, CRM teams, merchants, purchasing, PR, Store Operations, Finance, etc. to assure fully integrated, planned in advance programs and campaigns across all customer touch points are built to drive topline growth and customer LTV. · Partners with Digital and IT teams to ensure the right systems are in place to execute, measure, scale and enhance all programs. · Drive insight into and assure strategy / program(s) shifts to assure profit contribution, recommend strategy and program(s) refinements and deliver ongoing performance communications. · Oversees high level individual contributors on multiple teams · Lead, develop, engage and motivate team members as well as recruit, hire and onboard new team members · Manages budget allocations and reports out on marketing investment strategies, results (ROAS) and optimization of resources. · Additional duties as required SKILLS REQUIRED · BS in Marketing or related field; MBA preferred · 10+ years minimum of strategic marketing experience including 7+ years of leadership in strategizing, developing and directing marketing investments and programming, including direct to customer communication and marketing. · Solid understanding of marketing data and analytics, able to provide insights and decision-making based on data and learning. · Media -- broadscale, digital, social and print – deep strategic knowledge, current practices and experience · Demonstrated experience driving measurable results through customer marketing efforts ideally in a national retail, omni-channel and/or e-commerce environment · Ability to manage large initiatives strategically, entrepreneurially and responsibly. · Ability to communicate with all levels within the organization and interface and build influential relationships with a broad range of stakeholders. · Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions · Results driving position requires innovation, creativity, deep customer marketing and communications experience, influence and relationship skills, analytical expertise and strategic thinking. · Experience effectively leading multiple teams or highly complex teams, as well as effectively developing team members and next generation of marketing leaders · Relevant experience launching new initiatives and programs. · Ability to translate trends and knowledge into actionable opportunities. · Emotionally intelligent, adaptable, influential and supportive leader able to coalesce divergent teams through vision, leadership, influence and collaboration. · Proven ability to build cross-functional partnership and inspire collaboration and innovation. · Business maturity and the ability to offer sound recommendation and make key decisions. · Excellent interpersonal, oral, presentation and written communication skills · Knowledge of and passion for music and music makers, a plus. WHAT'S IN IT FOR YOU? Opportunity to thrive in an environment of passionate individuals coalesced around our love of music and musicians. Guitar Center also provides:Competitive salary, bonus and incentivesExcellent medical, dental, vision, and life insurance benefits401k programEnticing employee discount on products and gear Love this gig and want to apply? Send in your resume and cover letter along with salary expectations. We look forward to hearing your sound! Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐ related requirements. If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to recruiting@guitarcenter.com. Company Description: About Guitar Center The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion. The Guitar Center Company operates through several business divisions. Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States. 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast. E-Commerce brands Guitar Center, Musician’s Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience. Why join us? With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music. Love this gig and want to apply? Send your resume and cover letter today along with salary expectations! Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity

Guitar Center

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Awesome CEO and leadership team, collaborative environment, foster growth of employees, share best practices and contribute!

About Guitar Center The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion. The Guitar Center Company operates through several business divisions. Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290 stores across the United States. 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast. E-Commerce brands Guitar Center, Musician’s Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience. Why join us? With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music. Love this gig and want to apply? Send your resume and cover letter today along with salary expectations! Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements. If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to recruiting@guitarcenter.com.

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Thousand Oaks, CA
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