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Sr. Email Marketing & Analytics Specialist

Guitar Center Thousand Oaks, CA
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

 

The purpose of this role is to drive brand recognition and revenue across the enterprise via CRM tactics, particularly email and mobile marketing. The focus of this position will include quality assurance, A/B testing, campaign strategy and planning (under guidance of the Senior Manager) and campaign project management. Holds a solid understanding of customer service principles and the importance of providing an excellent customer experience. Acts with the customer in mind, focusing on executing effective email strategies that resonate with customers and encourage customers to connect with the brand. Understands the impact of job functions on the end customer experience. Provides a high level of service to internal customers such as ( Brand, creative services, and MSC teams)

 

In addition, solid understanding of Customer Relationship Marketing principles and methods. Provides valuable assistance to supervisor with email campaign strategy, planning and scheduling in order to optimize contact and maximize revenue potential through customer acquisition and retention. Designs, develops, and executes email tests focuses on subscription and revenue growth. Has skilled understanding of email best practices, including subject lines, messaging, html/text, deliverability, and applicable legislation. Ensures quality of all work output to flawlessly execute email campaigns. (Drive database collection and establish a deep understanding of Guitar Center customers for utilization within CRM campaigns. Develop segmentation strategies within CRM tools to increase customer engagement and retention.)

Responsibilities will include, but will not be limited to the following:

  • Campaign & Database Management
  • Segmentation
  • A/B testing
  • Quality Assurance
  • Customer communication (marketing & transactional)
  • Routing & approvals
  • Ad hoc requests
  • Drive database collection and establish a deep understanding of Guitar Center customers for utilization within CRM campaigns.
  • Develop segmentation strategies within CRM tools to increase customer engagement and retention.)
  • Analysis & Reporting
  • Specific campaign analysis
  • Weekly reporting
  • Daily reporting
  • Presentation of results to stakeholders and upper management
  • Extract data from the company's core business intelligence database (MicroStrategy) using SQL or other methods and perform analysis that results in actionable business insight, in support of key business initiatives.
  • Prepare and present email analysis, trending and other findings on a monthly basis to management teams.
  • Research hot topics, industry trends, success stories and other information that will improve email results)
  • Additional duties as assigned.
Company Description
Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com .

Guitar Center

Why Work Here?

Awesome CEO and leadership team, collaborative environment, foster growth of employees, share best practices and contribute!

About AVDG Founded in 1996, Audio Visual Design Group (AVDG) is a leading design-build firm specializing in next-generation AV design & integration, revolutionizing smart homes, smart enterprises, smart venues for clients across the globe. Our innovative, passionate, and technical culture allows us to deliver the most sophisticated systems and continuously change the AV landscape demonstrating to clients what technology can do for them. AVDG’s world-class team and original smart-system solutions are regarded among the best in the industry. Since joining the Business Solutions Division of the Guitar Center Company in late 2017, AVDG has been able to leverage new avenues of growth and opportunities to better support our clients and our team. Guitar Center is bolstering AVDG’s high-growth trajectory, rigorously expanding our national footprint. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion. Why join us? With a career at AVDG, you can be with a division of Guitar Center that is helping each new generation stay current and create the most advanced solutions in integration. Love this gig and want to apply? Send your resume and cover letter today along with salary expectations! Equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements. If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to recruiting@guitarcenter.com.

Address

Thousand Oaks, CA
91362 USA