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Media Director - HCP Advertising

Guidemark Health
Parsippany, NJ
  • Expired: over a month ago. Applications are no longer accepted.
Job Description
The Media Director is responsible for development of the multi-channel media plan that supports the strategic imperatives of the brand and delivers measurable results for our active media clients.

He/she possesses an understanding of the market dynamics, target audiences, competitive landscape, and message strategy for the brand.

The Director makes use of available channel consumption research, syndicated media data, and other resources to build the optimal reach, frequency, and media mix.

He/she coordinates media purchases with the client’s buying agency or internal execution team and ensures correctness of ad creative, timing, and pricing. The Director is responsible for maintaining regular client and agency contacts, including plan presentations to the marketing team. The Director oversees the junior staff and is responsible for training and development.

Major Functional Areas and Description of Duties

· Independent management of planning and implementation of professional media schedules and direct to patient for print, digital, and digital media

· Preparation of tactical media plans based on media parameters obtained from the client that reflect an understanding of the client’s therapeutic category and market conditions

· Analysis and application syndicated readership/usership/web trends data and other available research in the evaluation and selection of multi-channel media

· Coordination of media purchases with buying and activation team (i.e., issuance of monthly insertion order and contractual agreements) (internally or externally)

· Facilitation of 3rd party ad serving of digital campaigns (DoubleClick) in collaboration with the digital media analyst

· Provide actionable campaign insights to marketing and account teams

· Work with analytics leads to compile performance metrics and synthesize into client reports with key commendations and optimizations

· Work with clients and creative agencies to ensure appropriate ad creative is received by on-line and off-line publishers

· Meetings with digital, print, and media suppliers to increase knowledge of markets and identify new media opportunities

· Tracking and reporting of client earned and agency-negotiated savings and added value

· Training junior staff in planning and buying functions

· On-going training in media planning skills, tools, and research application with goal of advancement to more strategic planning role

Qualifications

· Expert knowledge of MS Office (Excel, Work, PowerPoint)

· 6+ years of media experience (advertising agency, publishing company, or pharmaceutical company), preferable in oncology and rare disease. MUST have healthcare and/or pharma media experience

· Understanding of digital media analytics required

· B.A./B.S. in communications, advertising, marketing, or related field

· Strong communication and organizational skills

· Quick learner with aptitude for flawless campaign activation, reporting and analysis

· Ability to multi-task in a fast paced environment
Company Description
Welcome to Guidemark Health. We are a health care communications agency dedicated to a delivering impactful brand and business solutions for our clients. We’re creating a unique agency culture where passion meets flexibility on behalf of our clients, their brands and their markets.

Our services include: Advertising/Marketing/Communications and Audience Engagement, Medical Communications, and Learning all within the same agency. This unique mix enables clients to access specialized and consistent expertise that meaningfully raises the bar. Whether the challenge is disrupting a disease, an established paradigm, or an entire market, we do so with energy, passion, and the insight, forethought, and stability that come from experience.

At Guidemark Health, we go beyond full-service to “full-engagement”, meaning, we are driven by greater involvement and ownership in the relationship and the work.

We pride ourselves on being One Need Ahead....

Guidemark Health

Welcome to Guidemark Health. We are a health care communications agency dedicated to a delivering impactful brand and business solutions for our clients. We’re creating a unique agency culture where passion meets flexibility on behalf of our clients, their brands and their markets. Our services include: Advertising/Marketing/Communications and Audience Engagement, Medical Communications, and Learning all within the same agency. This unique mix enables clients to access specialized and consistent expertise that meaningfully raises the bar. Whether the challenge is disrupting a disease, an established paradigm, or an entire market, we do so with energy, passion, and the insight, forethought, and stability that come from experience. At Guidemark Health, we go beyond full-service to “full-engagement”, meaning, we are driven by greater involvement and ownership in the relationship and the work. We pride ourselves on being One Need Ahead....

Address

6 Campus Drive

Parsippany, NJ
USA

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Business

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