Sales and Marketing Director
This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and staff personnel. They supervise the sales and marketing personnel at the community (if applicable).
ESSENTIAL FUNCTIONS Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care. Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately. Create, plan, and implement with Sales and Marketing Team and Director of Life Enrichment events to bring in prospective residents such as but not limited to: seminars, speakers, themed events, and family nights. Develop and maintain a good working relationship with residents, families, and professional providers of care. Maintain a working knowledge of all software programs. Participate in weekend call coverage in Manager Rotation. Manage move ins and move outs to achieve maximum revenue. Treat each inquiry with value. Work closely with the Executive Director and Corporate Director of Sales / VPO in development and implementation of the quarterly marketing plan. Create and implement a strong community outreach program. Media and Marketing Planning Implementation. Meet all expectations of occupancy and budget. In consultation with Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Guest Services Senior Living policy. Keep Executive Director informed of all sales activity daily. Maintain GSSL Hot Board/Move in Move out board. Communicate any special needs of the incoming resident to the appropriate personnel. Manage use of sales toolbox as applicable. Assure that staff investigates every alternative before closing a lead. Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product. Understand the need of the senior and the aging process. Maintain and work an active, meaningful waitlist. Plan and implement special events monthly which prospects / professionals attend. Update competitive analysis quarterly. Maintain confidentiality of all pertinent information. Comply with all GSSL Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc. Interact professionally and effectively with all levels of the organization, residents, family members, etc. Perform other duties as assigned.
SKILLS AND KNOWLEDGE REQUIREMENTS Bachelor’s degree from a four-year college or university preferred, or one to two years’ experience and or training, or equivalent of education and experience 3+ years of experience preferred in a previous sales/admission role in senior living Strong communication skills. Possess strong organizational skills and ability to multi-task and meet deadlines.
Guest Services, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.