Green Flower - Email Marketing Manager - Ventura, CA
Email is a crucial tool to make hundreds of thousands of people aware of what is available at Green Flower, engage with our audience, build our reputation as the global leader in cannabis education, and grow our business. To succeed in email marketing, we need a talented person who is creating amazing content, engaging with our fans, building our community, and getting stronger every day.
This is an amazing opportunity for you to be creative, by managing our email channel(s) in a way that produces unique, original content that dramatically grows our audience, compels people to engage, attracts new customers, and builds the Green Flower brand.
Skills you will need to succeed in this role:
A deep understanding of email marketing, an ability to identify our multiple audiences, what’s unique about each, and how to drive maximum engagement for each in today’s environment. You've done this job and understand what it takes to be successful.
A talented content creator that can direct the graphics and video teams to produce the highest quality content for each channel
A compelling copywriter that is on-brand, engaging, and gets a lot of response
An understanding of email platforms to best manage and optimize our data and performance, and utilize the platform to its utmost
Ability to respond / converse with our audiences to create raving fans
Very creative in developing content that drives engagement
Tracking / analyzing / adjusting based on data
Always researching and learning about best practices in today’s social media landscape
Ability to take feedback constructively
Work fast and meet / exceed deadlines
Hunger to always improve and get better as a marketer
Multiple product/multiple segmented email strategies with testing and growth
3-5 years of experience as an email marketer
This is a full-time, in-house opportunity located in Ventura, CA
We are currently a lean staff, which means everyone wears many hats, works extremely hard, and takes full responsibility for their domain.
To apply :
Share with us what kind of email marketing experience you have.
Share with us examples of your previous work / specifically campaigns where you greatly increased subscribership
Tell us about your relationship with cannabis
Your next steps:
If this resonates, and you have the background we are looking for, apply immediately. We are looking to start with the right person right now.
We will review your story / samples of work and if you seem like a good fit, we will reach out to discuss next steps. While we try to get back to everyone, at this stage it’s just not possible. We always appreciate you applying - and hope you will keep an eye out for future positions that more closely match your expertise.