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Paid Media Specialist

Grace Management Group Spartanburg ,SC
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

Grace Management Group is based in Spartanburg, South Carolina. Founded in 1975, we have been leaders in the fragrance and gift industry for over 40 years. Our brands include Votivo, Greenleaf, Bridgewater Candle Company and The WillowBrook Company. Still family-owned and operated, we sell into multiple distribution channels in the US, and in over 90 countries internationally.

We hire talented, motivated, fun and friendly people, and are currently looking to fill the position of Paid Media Specialist!

As the Paid Media Specialist you will report directly to the Marketing Manager and be responsible for representing the Grace Management Group family of brands through strategic paid media digital advertising campaigns to drive revenue and build brand awareness.

This is the perfect role for a strategic individual with a flare for creativity and strong critical thinking skills. This individual will need to have a deep understanding of full funnel paid media strategies and the B2C customer journey.

Your day to day responsibilities will include:

· Build, manage, and optimize Facebook Ads Manager campaigns and Adroll Retargeting

· Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness

· Work with Brand Creatives & Content Curator to develop creative assets to support campaigns

· Monitor, track KPIs and provide insights from campaigns to Marketing Team

· Keep up with the latest about digital media buying platforms and new strategies

· Manage budget as set forth by leadership team & determine recommendations for allocation of spend

· Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds

· Develop creative and innovative solutions for new customer acquisition

· Lead optimization and testing throughout the paid funnel with attention to ad creative, ad placement, and landing page experience.

· Work collaboratively with Marketing team & Brand Creatives to create cohesive campaigns and brand messaging

· Additional tasks as assigned

Requirements:

· 2+ Years Digital Paid Media Experience

· Demonstrated Expertise of Paid Media Funnel & Customer Journey

· Expert knowledge of Facebook & Instagram Ads with ability to execute campaign structure best practices

· Creative – Ability to create compelling ads

· Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder

· Data Driven & Detail-Oriented

· Ability to understand & execute appropriate brand voice and messaging for all 4 brands

· Ability to multitask and keep up with a fast-paced environment

· Requires in-depth knowledge of digital campaign metrics, KPIs, ad-setup, and audience targeting

· Ability to draw actionable insights from data and proactively plan out the next steps

Check out www.gracemg.com for more information on our brands.

This is a tremendous opportunity for the right individual. SEND YOUR RESUME TODAY!

Company Description
Grace Management Group is a group of privately-held gift and fragrance companies based in Spartanburg, South Carolina who have been leaders in the fragrance industry for over 40 years! Our brands include Votivo, Greenleaf, Bridgewater Candle Company and The WillowBrook Company.

Since 1975, we have refined our expertise in fragrance, color, product formulation, packaging trends to transform into one of the largest home fragrance manufacturers in the United States. Still family-owned and operated, the Grace Management brands have blossomed into international players, with our products currently being sold in over 90 countries.

Here in the U.S., we partner with the OneCoast sales force to sell our brands into the independent retail marketplace. You will find our products in all types of retailers, from pharmacies, college bookstores and hospital gift shops to high end boutiques, spas and hotels.

Grace Management Group

Why Work Here?

Doing things that matter- while Acting Justly, Loving Mercy & Walking Humbly with one another. Great team & atmosphere!

Grace Management Group is a group of privately-held gift and fragrance companies based in Spartanburg, South Carolina who have been leaders in the fragrance industry for over 40 years! Our brands include Votivo, Greenleaf, Bridgewater Candle Company and The WillowBrook Company. Since 1975, we have refined our expertise in fragrance, color, product formulation, packaging trends to transform into one of the largest home fragrance manufacturers in the United States. Still family-owned and operated, the Grace Management brands have blossomed into international players, with our products currently being sold in over 90 countries. Here in the U.S., we partner with the OneCoast sales force to sell our brands into the independent retail marketplace. You will find our products in all types of retailers, from pharmacies, college bookstores and hospital gift shops to high end boutiques, spas and hotels.

Address

951 S Pine St.
Spartanburg, SC
USA