Director of Communications
- $77,000 to $87,000 Yearly
- Vision , Medical , Dental , Life Insurance
GENERAL DESCRIPTION OF POSITION
To develop, implement and execute strategies for marketing, communications, and public relations that
support the brand and ensure a positive and consistent image; increase mission impact and increase
stakeholder engagement, including employees and financial donors; drive greater profitability through
increases in donor and shopper activity. Achieves department objectives through the effective
utilization of department assets and organizational funds.
Uphold a positive work environment that follows Goodwill's Amazing Customer Experience (ACE)
culture, Values, and Mission in everything you do and every interaction you have with co-workers,
clients, customers and management.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Assist members of the Leadership Team in the development of an annual Communication and
Marketing Plan and coordinate the implementation. Develop and manage short and long-range
communications objectives and strategies which support the organization's mission, vision, and
values. This duty is performed weekly, about 10% of the time.
2. Directs programs and sets objectives for all marketing and communications activities, advertising,
brand management, media relations, digital media, and internal communications to accomplish
organizational objectives. Oversees and designs effective social media campaigns for Goodwill
Industries of Arkansas. Oversees all public relations efforts including writing news releases, pitching
stories, coordinating interviews and use of media monitoring systems. Oversees a system of
performance measurement (analyzing market trends) that reflects the progress toward achieving the
annual and strategic objectives of the Marketing and Communications Department in support of annual
organizational goals. Measure ROI on campaigns and initiatives and produce the applicable reports.
This duty is performed weekly, about 10% of the time.
3. Supervises all phases of production and marketing of all communications material that represents
Goodwill to its key public stakeholders: newsletters, brochures, websites, digital and social media,
annual reports, advertisements, etc. This duty is performed weekly, about 20% of the time.
4. Oversee special events, community education, facility tours, speaking engagements, etc. which
include guest lists, physical arrangements, invitations, programs, and publicity. This duty is performed
weekly, about 20% of the time.
5. Participates in relevant community events and organizations to enhance Goodwill's visibility and to
make professional contributions in areas supportive of Goodwill's mission. Serve as a staff resource
person with CEO for Ad Hoc Marketing Task Forces of the Board. Serve as one of the spokespersons
of the organization to communicate the mission and services to potential users, members of the media,
government officials, businesses, the general public, and current and future employees. This duty is
performed monthly, about 10% of the time.
6. Maintains Speaker Bureau and assists the President/CEO, VP, and board members, when
necessary, in preparing letters, position papers, and other official GIA public statements. This duty is
performed weekly, about 5% of the time.
7. Develop and cultivate collaborative relationships with local and regional stakeholders such as:
schools; community groups; businesses; and agencies in support of our Mission and to increase
donations. This duty is performed weekly, about 10% of the time.
8. Supervises and is responsible for all Goodwill marketing and advertising campaigns and initiatives,
coordination and handling of all media buys, media relation activities, and brand management. This
duty is performed daily, about 5% of the time.
9. Works with SVP in the development and execution of special projects, and the preparation of the
annual budget for the department and operates within confines of that budget. This duty is performed
as needed, about 5% of the time.
10. Provides required reports to the Executive team documenting progress toward defined goals. This
duty is performed monthly, about 5% of the time.
11. Perform any other related duties as required or assigned.
To perform this job successfully, an individual must be able to perform each essential duty mentioned
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability
EDUCATION AND EXPERIENCE
Broad knowledge of such fields as accounting, marketing, business administration, finance, etc.
Equivalent to a four year college degree, plus 7 years related experience and/or training, and 5 years
related management experience, or equivalent combination of education and experience.
Arkansas, The Natural State https://www.arkansas.com/
Company Values - ICARE
Integrity – We operate in an open, truthful environment and strive to meet the highest ethical standards.
Collaboration – We achieve and deliver our mission together.
Attitude – We serve with humility and passion and act for the good of the organization.
Respect – We treat all people with dignity and respect.
Explore – We explore continuous improvement, bold creativity, and change.
Because our mission is changing lives through education, training and employment.
The Natural State is home to stunning vistas and an abundance of state parks, rivers, lakes, and mountains. If you love the outdoors and want to work for an amazing organization, we have a fantastic opportunity for you. Arkansas, The Natural State https://www.arkansas.com/ Company Values - ICARE Integrity – We operate in an open, truthful environment and strive to meet the highest ethical standards. Collaboration – We achieve and deliver our mission together. Attitude – We serve with humility and passion and act for the good of the organization. Respect – We treat all people with dignity and respect. Explore – We explore continuous improvement, bold creativity, and change.
Goodwill Industries of Arkansas
7400 Scott Hamilton DriveLittle Rock, AR
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