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Marketing Manager

Goodrich Group San Francisco, CA
  • Posted: over a month ago
  • Other

Responsibilities:

As a Marketing Manager, you will develop and implement strategies that are user-focused and driven by data. You will be responsible for positioning, branding, marketing initiatives, and media planning.

Ideally, you should be able to combine creative strategy with tactical efficiency in executing the marketing initiatives. You will have experience running and managing multiple marketing programs across channels.

You will play a significant role in shaping public perception of the company and will be a key element of our team in reaching out to and converting users. We are looking for storytellers who are able to translate customer and market insights into creative strategies.

The successful Marketing Manager will:

Develop and deploy marketing campaigns online and offline; paid and earned; web and app to drive acquisition and engagement of users

Manage internal marketing resources and external media and creative partners

Build a team and work closely with copywriters, designers, and social media strategists

Track and refine key metrics to ensure the success of the campaigns

Collaborate cross-functionally with our business development, product, developers and operations team to ensure alignment on marketing strategy and initiatives

Requirements

Requirements:

Minimum 3 years ofexperience in hands-on marketing programs in a direct to consumer business

BA/BS degree or equivalent practical experience

Experience working for or with creative/design/media agencies

Familiarity with marketing tools to identify, conceptualize, execute, monitor and analyze various campaigns

Ability to craft a compelling narrative across a variety of channels

A proactive and highly independent self-starter who enjoys working in a high-growth environment

Possess strong attention to detail

Experience tackling complex challenges

Excellent problem-solving ability and analytical abilities to develop solutions for undefined problems

Exceptional interpersonal skills to communicate both written and verbally to align team members and across other functions

Interest in financial markets and sports

Great-to-haves:

A passion for sports and technology

Collaborative mindset

Intellectual curiosity

Goodrich Group

Address

San Francisco, CA
USA

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