As a Marketing Manager, you will develop and implement strategies that are user-focused and driven by data. You will be responsible for positioning, branding, marketing initiatives, and media planning.
Ideally, you should be able to combine creative strategy with tactical efficiency in executing the marketing initiatives. You will have experience running and managing multiple marketing programs across channels.
You will play a significant role in shaping public perception of the company and will be a key element of our team in reaching out to and converting users. We are looking for storytellers who are able to translate customer and market insights into creative strategies.
The successful Marketing Manager will:
Develop and deploy marketing campaigns online and offline; paid and earned; web and app to drive acquisition and engagement of users
Manage internal marketing resources and external media and creative partners
Build a team and work closely with copywriters, designers, and social media strategists
Track and refine key metrics to ensure the success of the campaigns
Collaborate cross-functionally with our business development, product, developers and operations team to ensure alignment on marketing strategy and initiatives
Minimum 3 years ofexperience in hands-on marketing programs in a direct to consumer business
BA/BS degree or equivalent practical experience
Experience working for or with creative/design/media agencies
Familiarity with marketing tools to identify, conceptualize, execute, monitor and analyze various campaigns
Ability to craft a compelling narrative across a variety of channels
A proactive and highly independent self-starter who enjoys working in a high-growth environment
Possess strong attention to detail
Experience tackling complex challenges
Excellent problem-solving ability and analytical abilities to develop solutions for undefined problems
Exceptional interpersonal skills to communicate both written and verbally to align team members and across other functions
Interest in financial markets and sports
A passion for sports and technology