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Director, Content Marketing (Remote)

GoAnimate Inc
Chicago, IL
  • Expired: over a month ago. Applications are no longer accepted.
Job Description

As part of the corporate marketing team, you are responsible for developing the content strategy for Vyond’s thought leadership and demand generation content needs in support of the company’s goals. You are passionate about delivering innovative, creative, and compelling content that will be used across our enterprise and channel marketing programs, web, and at events. In this role, you will work cross-functionally with demand marketing, product marketing, partner marketing, communications, creative, and sales teams to develop a roadmap for how content can contribute to achieving defined business goals.

What You’ll Do:

  • Understand business strategies and objectives to develop multi-touch, multi-channel content strategy.

  • Build content plans, editorial calendars, and assets including messaging, positioning, thought leadership, customer storytelling aimed at establishing Vyond’s industry leadership.

  • Work with cross-functional teams to develop a comprehensive strategy for content required for campaigns, events and web experiences, including infographics, positioning papers, blogs, and videos, etc.

  • Partner with the demand generation team to ensure content is aligned to marketing strategy and relevant for customers across their buying journeys.

  • Develop briefs that synthesize large amounts of information — from industry topics to subject matter experts, to primary research — into audience-centric insights that can inspire our creative team to do their best work.

  • Provide guidance to internal content contributors and external content writers to deliver content on message, on time, and on budget

  • Establish content workflow, management, and governance

  • Optimize content in line with SEO best practices

  • Create and manage editorial calendar

  • Publishing to content management systems

  • Use analytics tools to monitor content traffic, engagement, leads and conversions after content is published.

  • Build and grow the content marketing team in alignment with our demand generation efforts

What You Will Bring

  • A unique blend of business and technical savvy

  • High degree of business acumen

  • Passion for messaging/positioning, thought leadership narrative, and landing the next great customer story

  • Strong content marketing, content strategy, message development, and storytelling capabilities, including a desire to create content on a regular basis

  • Experience in a technology marketing environment

  • Strong strategic thinking skills with a proven track record of executing high-impact, results-oriented marketing programs

  • Experience in buyer journey development

  • Excellent technical and business writing skills

  • Experience interacting with senior executive leaders

  • Experience working with and managing outside agencies

  • Highly self-motivated with a strong work ethic and demonstrated excitement for driving results.

  • Proven ability to effectively manage multiple priorities

  • Ability to operate collaboratively in a matrixed team environment with a win-win orientation

  • Bachelor’s degree or equivalent work experience

GoAnimate Inc

Address

Chicago, IL
60602 USA

Industry

Business

View all jobs at GoAnimate Inc