Brand Manager

Brand Manager Come contribute to 100 year young privately held organization…..and Multi Branded Company. If you are an experienced, ambitious and a high performing individual with experience in building a Food Brand, developing strategies that you can translate into tactical implementation…..I would like to speak with you. Your focus will be on making a difference in leading a specific brand across all channels and customers. Build upon strong working relationship with all internal and external audiences. Working closely with R&D, Sales, Trade and Customers to develop products and marketing initiatives to help make a difference in the marketplace is important. This growing organization is providing an opportunity to grow your skills with them and to be part of the leadership team of this organization. Our company is very proud of our heritage....except we take it a bit further.....we consider our teammates part of our family as well. And our consumers....….we consider them our extended family……. “Would you serve this to your family”…is a question we ask ourselves. We are proud of our people and their contributions in delivering products that we are very proud to serve to our family and yours! So if you know your way around building a cohesive and collaborative group and an individual that will contribute to our culture both in their actions and contributions to the leadership group. ……we would welcome you to our family. We are involved in our local communities by supporting fund raising and donating time and talents. This can be a hybrid role PRIMARY ACOUNTABILITIES: Lead on-going competitive product/brand review and analysis to drive new insights into the planning process for both short and long-term growth. Include secondary research in review process.Lead the development of new and innovative products, packaging, temporary and permanent displays for Wal-Mart and Retail and Channels divisions in conjunction with R&D and Sales and continuous improvements on current items.Develop, recommend and implement annual marketing plans, programs and measures to support and grow the business.Contribute to effective category management strategy: partner with sales to deliver customer specific growth plans, promotional strategies and marketing programs; compelling sales stories and tools that help deliver in-store growth initiatives; and new channel growth opportunitiesAnalyze the business regularly for periodic updates, to include volume, distribution, and margin contribution analysis.Manage the needs of the business on a day–to-day basis which includes market visits with sales, and engagement in the industry and issues of the day.Build relationships with all external vendor partners, including management of advertising, promotion and public relation agencies.Develop a working relationship with all internal departments, and extend the leadership role of the marketing team across all functions.Be a team player within the marketing department by demonstrating leadership skills and communicating across all functions.Ensure packaging, product quality, displays and pricing integrity is maintainedNielsen monthly reporting/monitoringConsistently direct and interact with agencies.Analyze product changes and approve or deny changes to preserve the quality by brand hierarchy level.Initiate roadmaps to gain approval for all R&D projects and new product development.Work with commercialization to keep operations informed of all initiatives.Gather and structure syndicated data in order to analyze and make strategic marketing decisions.Develop and monitor tracking systems to determine sales priorities.Communicate with sales and keep them updated on marketing initiatives.Develop and approve packaging design changes or new packaging needs.Direct market research to maintain integrity of results and ensure high ROI for research spends Education, Experience, Skills: Bachelor’s degree and 7-10 years brand/marketing experienceMBA (preferred)Food experience requiredExperience working with the C-store and Retail ChannelsPassion for Food