Content Marketing Associate

The Company: 

GitKraken makes a suite of legendary Git tools and services that help developers be more productive – and teams collaborate more closely – wherever they are and wherever they code. GitKraken tools – including the GitKraken Client, GitLens, and Git Integration for Jira  – are used by more than 20 million developers at 100,000 organizations around the world. We want all developers to be equipped to solve problems and seize opportunities to create a brighter future for all. We are a profitable, sustainably growing tech company that values talent, drive, and the ability to make an impact. Join us!

The Role:

We’re looking for a Content Marketing Associate to create and distribute valuable and relevant content to attract and engage our target audience of software developers, with the goal of driving profitable customer action. You will report to the Director of Content on the Marketing team and collaborate with other teams to develop and execute content strategies that align with business objectives. This role also plays a key role in improving our website’s content visibility and ranking on search engines.

We’re looking for someone with several years of relevant experience who is ready to dive in and start contributing from day one. We are also committed to providing mentorship and on-the-job training to help you learn and grow in your role. You’ll have access to a world-class marketing tech stack and the opportunity to have a high-impact by enhancing and creating new content programs that directly drive awareness and demand for our suite of software tools. Help shape the future of this role and experience endless opportunities to advance!

We are committed to having an inclusive and authentic work environment where unique perspectives, skills, and backgrounds are celebrated. We work hard to foster diversity in our workplace and encourage people from all backgrounds to apply. Even if you don't meet 100% of the requirements, don't let self-filtering and imposter syndrome get in the way of a great fit. We would love to hear from you!

What You’ll Do:

• Work independently and cross-functionally to produce a high volume of high-quality, multimedia content, across GitKraken web properties, social platforms, partners and other third-party outlets. Content will include blog articles, on-platform social articles, Git training and educational materials, interviews, long- and short-form videos, e-books/whitepapers/industry reports, and more.
• Become an expert in content distribution, pursuing month-over-month and quarter-over-quarter improvement in views/reach and engagement with GitKraken content across existing and emerging channels.
• Serve as the voice of the brand to guide, format, and edit content written by team members across other departments, including product release notes, product emails, and related communications, subject matter expertise articles, and more.
• Write copy for ads, landing pages, emails, and other marketing and business collateral. 
• Become an expert in content performance management, frequently and consistently evaluating individual content and campaign data, and developing and presenting recommendations for improvements.
• Conduct keyword research, write metadata, and create search engine optimized content. Analyze website traffic and user behavior using web analytics tools such as Google Analytics, and use this data to improve content and SEM/SEO strategies.
• Manage projects: create project timelines, provide progress updates, and hold team members accountable for meeting deadlines.
• Manage and improve upon existing content and marketing team project documents and processes.
• Manage the GitKraken Ambassadors program including frequent and consistent engagement in our Slack community, newsletter, and other online forums.
• Help plan and manage logistics for GitKon, our annual virtual Git conference.

What You’ll Bring:

• Degree in marketing, business, journalism, or a related field.
• Minimum of 1-3 years of experience in digital marketing (preferably B2B Saas) with a track record of writing and publishing various forms of content and developing online marketing campaigns for existing and potential customers that drive measurable outcomes. 
• Proficiency in creating, publishing and measuring content results for business accounts on social media platforms such as Twitter, Reddit, YouTube, LinkedIn, TikTok, etc. 
• Ability to create content visuals in industry-leading design tools such as Figma, Adobe Creative Suite, Canva, MidJourney, etc. 
• Experience scripting, recording and editing videos. Familiarity with tools such as Loom, Camtasia, Adobe Premiere, and other industry standard video software.
• An understanding of how to conduct SEO keyword research and implement on-page SEO tactics to ensure content ranks highly in SERPs. Familiarity with SEO and marketing analytics tools such as Google Analytics (GA4 preferred), Google Search Console, and SEMRush.
• A curiosity and aptitude for utilizing emerging technologies like AI (ChatGPT, etc.) to ideate and streamline content creation processes.
• Experience with software development and/or a strong interest in software development. Bonus points if you have been a developer yourself or have previously marketed to developers. 
• Excellent writing skills and interpersonal skills.
• Strong knowledge of (and passion for learning) traditional and digital marketing areas such as SEO, social media, video creation, and market research.
• Direct experience with common business and marketing technologies. Strong preference for HubSpot (or similar email or marketing automation platform) and Wordpress (or similar content management solution) experience. 
• Basic literacy in HTML and CSS – enough to make simple updates to blog or email content when a WYSIWYG editor won’t get you 100% of the way there. 
  

About You:

• You have a passion for learning about software development and tech trends like AI.

• You’re quick to learn new tools and technologies.
• You take a proactive approach to problem-solving rather than requiring a lot of hands-on instruction.
• You’re willing to pitch in and assist Marketing team members on a variety of tasks.
• You’re eager to experiment, learn and grow in your career.
• You have effective time management and the ability to switch between many tasks.
• Ability to work independently as well as collaboratively in a team setting
• Able to produce a high output of content on schedule.
• You have the technical and interpersonal skills to collaborate with technical audiences and craft compelling storytelling.
• You employ strong senses of empathy and curiosity to build experiences that delight users.
• You have the communication skills required to collaborate with and influence teams and individuals in order to drive initiatives forward without a strict top-down mandate.

How You’ll Be Rewarded:

  Excellence — Competitive compensation with annual performance-based pay increases

  Trust — Flexible Paid-Time-Off Policy (behaves like Unlimited PTO)

  Travel — Company paid domestic trip after your 1-year anniversary & an international trip every 5 years

  Balance — Paid company holidays with flexibility for additional holidays

  Equipment — Top-of-line technology to maximize your productivity

  Parent life — Generous paid parental leave

  Health —  Health, dental, and vision insurance with competitive employer cost-sharing

  Culture — Great Place to Work Certified

  Headquarters — Modern, high-tech offices designed to maximize productivity in a hybrid environment

  Growth — Paid career and personal development, audiobooks, and mentorship

  Future —IRA retirement plan plus company matching

Location:

GitKraken is headquartered in Scottsdale, Arizona, and the ideal candidate for this role will be local and excited to take advantage of all the unique benefits of a  hybrid approach of remote and in-office work. You’ll join other local team members 2-3 days a week at our brand new HQ office outfitted with the latest tech and designed with collaboration in mind. That being said, we believe that talent, drive, and attitude are more important than location. We will consider strong candidates from anywhere in the US who apply for this role. 

Equal Employment Opportunity Statement: 

At GitKraken, we believe that diversity among our teammates is critical to our success as a company. GitKraken evaluates all employees and job applicants without regard to race, color, religion, gender (including pregnancy, gender expression, or gender identity), national origin, age, disability status, or any other legally protected class. We recruit, hire, and retain top talent from a diverse candidate pool.