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Inbound Lead Marketing Manager (REMOTE)

Gifted Healthcare New Orleans, LA

  • Expired: over a month ago. Applications are no longer accepted.
Job Description

GIFTED is seeking an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads, and nurturing those leads.

The ideal candidate has built and managed a high volume, high quality content funnel, understands how to engage prospects with content throughout their journey, leverages SEO best practices to amplify content reach and effectiveness, and relentlessly focuses on website strategy and optimization. This candidate is also resourceful, focused, capable of working independently, and executes with close attention to detail.

Responsibilities:

  • Work with marketing team to build and manage a rich and robust content/editorial calendar that reflects digital marketing strategy and attracts qualified clinicians to our marketing funnel (including applications, blog posts, whitepapers, ebooks, infographics, etc.).
  • Generate new leads and reengage existing leads by creating site traffic through calls-to-action, landing pages, and lead generation content.
  • Continually optimize marketing automation and lead nurturing processes through email, landing page creation, content, and social channels based on emerging trends, best practices, and A/B testing.
  • Establish and maintain closed-loop analytics with recruitment to understand how our inbound marketing activity turns into conversions, and continually refine this process.
  • Manage projects with minimal supervision in a fast-paced environment while adhering to sensitive deadlines.
  • Write, proofread, and edit copy and technical content across different mediums (including social media platforms) while maintaining brand voice and standards.

Requirements:

  • BA/BS degree or equivalent work experience
  • Ability to write content and create digital graphics and assets
  • Get-it-done attitude
  • Strong attention to detail
  • Knowledge of Wordpress and basic SEO principles
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Proficiency in marketing automation and blogging software, such as Hubspot, in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
  • Bonus skills: HTML/CSS, Adobe Creative Suite.
Company Description
Nurse owned and operated, Gifted Healthcare specializes in supplying highly skilled, experienced and compassionate care through regional offices in LA, TX, OK, AR and nationally through its travel nurse division. Our caregivers are carefully chosen and trained to provide the highest quality of care to our clients based on their needs and preferences. We are uniquely positioned to provide an array of services to our clients, from assistance with daily activities and companionship, to caring for those with complex medical needs. We consider it a privilege to care for our patients and take comfort in the fact that we provide them, their families, and our facilities with worry-free care.

We have strategic partnerships with facilities to provide staffing solutions for per diem, direct hire, travel and private duty clinicians. We offer permanent placement, transitional care and infusion opportunities.

Gifted Healthcare has provided the highest quality private, in-home care and staff relief services since 2006, and are recognized as a leader in both industries. We’re owned and operated by nurses with over 100 years of combined clinical experience, and we understand that our clients need a reliable partner they can trust to help care for their patients and loved ones.

Competitive compensation packages, including Base Salary, Commission, Medical/Dental/Vision Benefits and the opportunity for rapid growth and advancement within our organization.

Gifted Healthcare

Nurse owned and operated, Gifted Healthcare specializes in supplying highly skilled, experienced and compassionate care through regional offices in LA, TX, OK, AR and nationally through its travel nurse division. Our caregivers are carefully chosen and trained to provide the highest quality of care to our clients based on their needs and preferences. We are uniquely positioned to provide an array of services to our clients, from assistance with daily activities and companionship, to caring for those with complex medical needs. We consider it a privilege to care for our patients and take comfort in the fact that we provide them, their families, and our facilities with worry-free care. We have strategic partnerships with facilities to provide staffing solutions for per diem, direct hire, travel and private duty clinicians. We offer permanent placement, transitional care and infusion opportunities. Gifted Healthcare has provided the highest quality private, in-home care and staff relief services since 2006, and are recognized as a leader in both industries. We’re owned and operated by nurses with over 100 years of combined clinical experience, and we understand that our clients need a reliable partner they can trust to help care for their patients and loved ones. Competitive compensation packages, including Base Salary, Commission, Medical/Dental/Vision Benefits and the opportunity for rapid growth and advancement within our organization.

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New Orleans, LA
USA

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