Skip to Main Content
← Back to Jobs

Senior Customer Marketing Manager

Ghirardelli Chocolate Company San Leandro, CA
  • Posted: 18 days ago
  • Other
The Senior Customer Marketing Manager will develop the Business Plan strategies and tools which will deliver national sales and profit objectives for Everyday Confection. Everyday Confection is the largest business on our team in terms of Total NNTS, Strategic Pillars represented, amount of Top Tier Innovations, and overall complexity. This Manager leads the development and implementation of business plans, category management concepts, sales presentations, and tools for field sales. They will work as an internal sales liaison across all functional groups with emphasis on marketing, supply chain, and manufacturing to deliver against the demand plan and customer needs for their business.

Develop and implement selling initiatives

  • Present strategic direction and business building programs to the sales organization and internal management
  • Create national sales presentations in support of the Branded Sales Priorities
  • Use consumption and consumer data to build fact based sales presentations to address market opportunities
  • Lead role in the development of sales presentations for National Sales Meetings
  • Contribute to customer marketing initiativesSupport field sales with the development and maintenance of selling tools
  • Presentations and materials to achieve MAPS (Merchandising, Assortment, Pricing and Shelving) objectives
  • Develop and deploy pricing strategies
  • Determine assortment priorities
  • Analytical templates with Nielsen/IRI
  • Ad hoc presentations in support of field sales
Act as the Company's internal sales resource
  • Attends key internal meetings
  • Own sales input into New Product Development process
  • Resource to marketing department on external opportunities
  • Work with field sales in developing and monitoring key account business plans
  • Coordinates and facilitates all communications between marketing team and field sales
  • Conduct joint analyses with other functions in order to develop and provide account strategies
Accountable for monthly category forecasts
  • Forecast volumes for customer-specific trade programs and new display programs
  • Forecast innovation in the tactical planning horizon
Other Responsibilities
  • Works with field sales and participates in key sales calls.
  • Transfer expertise and knowledge to Regional Managers and Channel Directors.
  • Responsible for leading the Sales Business Planning process to include Management Plan reviews.
  • Responsible for budgeting of the Company's trade spending across the various channels of business.
Demonstrated leadership and results orientation
  • Effective interpersonal and collaboration style to work across departments and levels of the organization
  • Independently perform complex quantitative analyses
  • Strong oral and written communication skills
  • Time management skills to manage competing and changing priorities
  • Ability to effectively manage conflicting demands and recommendations among departments in the organization
  • Unquestionable integrity
  • Business knowledge of Ghirardelli's channels of trade/industry
  • Syndicated data expertise
  • Highly proficient in Microsoft Office Suite (especially PowerPoint and Excel)

Education and Work Experience:

  • BA/BS Required
  • Minimum of 2 years in analytical role
  • Minimum of 3-5 years direct selling experience / key account management experience at key/national accounts, or Marketing/Brand Management experience in a major CPG company.
  • Minimum of 7 years in CPG industry

Ghirardelli Chocolate Company

What email should the hiring manager reach you at?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

What email should we contact you at once we get salary info from the hiring manager?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.

Our qualification feature is only available to registered members - what email address would you like for us to keep on file?

By clicking the button above, I agree to the ZipRecruiter Terms of Use and acknowledge I have read the Privacy Policy, and agree to receive email job alerts.