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Senior Associate Brand Management Consultant

General Mills Minneapolis, MN
  • Expired: September 14, 2019. Applications are no longer accepted.

General Mills is seeking a Senior Associate Brand Management Consultant to work on a wide portfolio of brands on an as needed project basis. This is a CONTRACT position.

Project assignments can usually last 3-6 months at a time. Project work scope will vary in experiences covering project management, analytics, P&L accountability, customer/channel strategy development/execution, brand strategy development/execution, product management, and leading cross functional teams.

  • Create purpose-driven brand/channel strategies for high priority brands that drive sustainable brand growth and deliver financial forecast (RNS & Profit)
  • Lead strategy execution of brand building, innovation, and/or business model ideas for to close gap to financial and volume targets in collaboration with cross-functional teams
  • Understand consumer and work with Consumer Insights team on deep dive business analysis to identify innovative business opportunities
  • Collaborate with experts across 4Ps to assess and evaluate solutions, orchestrate annual plan, and ensure execution across 4Ps is consistent with brand foundation
  • Lead commercialization of product initiatives that deliver annual brand plan
  • Provide tactical input and develop initial recommendation on all strategies across the 4Ps
  • Partner with Sales to create compelling stories to profitably win with key customers

  • Bachelor's degree and 5+ years of work/internship experience
  • Background in:
  • CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience (industry agnostic)
  • Large, matrixed organization experience
  • Skills - Financial acumen, strategy, leadership
  • MBA
  • Experience as an Associate Brand Manager or similar role
  • Strong analytic ability to translate data into meaningful insights and action
  • Ability to strategically choose levers to balance short-term commitments and long-term brand health
  • Understand P&L mechanics and how to impact topline and bottom-line drivers
  • Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio
  • Ability to determine how to use 4Ps to achieve brand strategy and goals
  • Demonstrate comfort and capability with brands in all stages of growth
  • Ability to work onsite at the Minneapolis Headquarters

Requisition ID: 2019-11944
External Company Name: General Mills Services, Inc.
External Company URL:

General Mills


Minneapolis, MN
55405 USA