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SENIOR ANALYST, OMNI-CHANNEL MARKETING ANALYTICS

Gem Shopping Network Duluth, GA
  • Posted: over a month ago
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, Dental

Job Description

Background

Gem Shopping Network is a 20+ year-old company specializing in the sale of high-end, one-of-a-kind, gemstones and jewelry through a virtual marketplace that entertains & educates consumers through a 24/7 live broadcast & stream on pay TV, Digital, Social, Mobile and OTT.

The company recently began a data-driven, digital transformation and is seeking an analytics leader to lead and support our transformation from a pure play TV shopping channel to a multi-channel experience. Core to this data-driven effort will be establishing the size of the viewing audience across all distribution platforms and then evaluating the effectiveness of multi-screen marketing programs designed to grow digital channel engagement surrounding Gem’s core television show.

If you have the skills and experience and are interested in joining a friendly, passionate team with limitless potential and want to work for a company poised for explosive, global growth, we’d love to meet you!

Position Summary:

The Senior Analyst, Omni-Channel Marketing Analytics reports to the Marketing Director. This individual will manage all marketing analytics activity and foster insight into the effectiveness of marketing programs including TV Tune-In campaigns designed to increase TV viewership, OTT and Mobile App distribution, SEO/SEM; outbound email; social; and other digital marketing initiatives including programmatic and data-driven, addressable media including mobile, display & video.

You will be responsible for data collection, analysis, interpretation and presentation of audience & campaign performance-based metrics. This position is a full-time, on-site role in our Duluth headquarters, working as a key constituent on our marketing and senior management team. In addition to campaign reporting, the Senior Analyst will help manage in-house customer and prospect databases, assist in reporting, segmentation, and maintenance of key demographic, response, and behavioral audiences.

Responsibilities

  • Campaign Reporting & Dashboards – lead the creation of our first Omni-Channel analytics dashboard and reporting program
    • Evaluate departmental and organizational reporting needs
    • Compile household viewership information & behaviors from each of our pay TV partners. Analyze how marketing programs effect the size and frequency of our viewing audience
    • Create a social media metrics dashboard and generate ideas on how to grow this audience and its engagement to the show
    • Create a wholistic view of the GEM audience across all screens (TV, OTT, Web & Mobile streams and social)
    • Create and maintain a custom dashboard showing marketing KPI’s, campaign performance/effectiveness, ROI, progress and growth of the business
    • Use web analytics to generate campaign highlights & insights; analyze site metrics, lead & conversion activities, app installs and online behavior
  • Website Analytics - analyze visitor behavior, experience, and site performance for the Company’s Website, Mobile and OTT apps and identify areas for conversion rate optimization and site improvement
  • Organize and socialize campaign performance data across the organization. Generate campaign wrap-up reports including results, actionable insights, optimization tactics, learnings, and recommendations
  • Custom analysis – support marketing and sales in the creation of case studies, and ad-hoc reporting
  • Support marketing in the planning, execution and management of marketing campaigns with a focus on measuring and improving ROI and performance metrics
    • Review marketing budgets, campaign performance, and associated revenues. Provide recommendations regarding marketing spend based on campaign performance and ROI
    • Create campaign test plans, provide audience segmentation recommendations, and structure A/B testing to accelerate learnings and identify actionable levers for improving campaign performance
  • Audience Data Management – work with in-house data support personnel to create a scalable audience-based infrastructure that can be used to identify, track, warehouse, and extract custom audiences for analysis and marketing campaign execution
  • Work closely with Finance and IT team members to coordinate and automate reporting of marketing and customer-level KPI’s

Desired Skills and Experience:

  • 4-year college degree, preferably in Decision Sciences, Economics, Mathematics, or related field
  • 5+ years of television and digital marketing analytics experience
  • Minimum 5 years of campaign measurement and/or reporting & analytics experience
  • Proven track record creating, automating and publishing digital marketing KPI dashboards, reports, providing analysis, & visualizing data

Desired Skills and Experience – cont’d:

  • Must have experience with data management using SQL and be proficient in PowerPoint, spreadsheet applications, and pivot tables including Excel and Access
  • Hands-on experience using marketing or data analytics platforms in the ad tech space such as Google Analytics, Google Data Studio, Omniture, Tableau, Domo, Crystal Reports, WebTrends, Acquisio, Datorama, eMail platforms, and/or others
  • Strong analytical skills and mathematical skills with proven ability to tell a story using data and campaign insights to improve program performance and ROI
  • Strong attention to detail and excellent interpersonal and written communication skills
  • Ability to organize and manage detailed work products and communicate project status effectively to all levels

Extended Skills Welcomed & Encouraged:

  • Google AdWords, Digital Analytics Association (DAA), and/or Google Analytics Certification a plus
  • Experience with digital campaign management and optimization and/or work using agency-level PPC campaign management platforms, RTB platforms, DSPs and/or DMPs
  • Experience working with Linear/Addressable TV, Cable Network and/or Satellite providers a plus
  • Salesforce

Gem Shopping Network

Gem Shopping Network is the premium TV Channel for fine Jewelry and Gemstones, reaching 40 million households in the U.S. We are currently seeking motivated and persuasive individuals to join our team!

Address

Duluth, GA
USA

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