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Director of Sales & Marketing

Gecko Hospitality (Corporate)
Burlington, VT
  • Expired: February 28, 2022. Applications are no longer accepted.

We are seeking a Director of Sales and Marketing for our 250-room full-service hotel in Burlington, Vermont. Our Director of Sales and Marketing will oversee the planning and leading of the overall sales and marketing for our property. The Director of Sales and Marketing will seek to gain optimal occupancy, growth in existing accounts, generating new accounts, and maximizing total revenue to meet or exceed budgeted goals. The role will oversee the day-to-day operation of the sales team. Ideal candidates will deliver full-service hotel sales experience, superior leadership skills, strong financial acumen, experience in catering/F&B and deliver outstanding communication skills.


· Six years of progressive hotels sales experience required

· 4-year college degree and at least two years of related experience

· Advanced verbal and written communication skills

· Strong analytical skills and strategic vision in establishing appropriate sales deployment

· Must be proficient in general computer knowledge with a large emphasis on Microsoft Office

· Demonstrated ability to effectively interact and lead teams of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a winning sales team

· Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession

Job Description

• Align all group, transient, and catering sales efforts and bookings to maximize overall


• Build, recommend, implement, and manage the division's annual budget and the advertising,

public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and

food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner

revenue/profit goals and expectations.

• Proactively conduct outside sales calls, conduct sales tours, and entertain clients.

• Understand the content reflected in contracts and how to negotiate terms therein.

• Develop and maintain market awareness to ensure the ability to predict revenue opportunities and set

initiative-taking strategies.

• Monitor production of all top accounts and evaluate trends within your market.

• Comply with the attainment of individual goals, as well as team goals and budgeted metrics.

• Train all members of the hotel team on recognizing and capitalizing on all sales opportunities

• With input and guidance from the GM and/or Corporate HR, manage Human Resources in the

division to attract, retain and motivate associates; hire, train, develop, empower, coach

and counsel, conduct performance and salary reviews resolve problems, provide open communication

vehicles, discipline and terminate, as appropriate.

• Lead Catering & Event Management Teams to ensure Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded.

• Develop full working knowledge of the operations and policies of the hotel, including Sales, Food

and Beverage, Front Office, and Reservations.

• Maintain strong visibility in the local community and industry organizations.

• Travel on a weekly basis, as required.

Gecko Hospitality (Corporate)


Burlington, VT
05402 USA



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