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Digital Marketing Specialist I

Garrison Hughes Pittsburgh, PA
  • Expired: over a month ago. Applications are no longer accepted.

Garrison Hughes is looking for a full-time Digital Marketing Specialist I to work exclusively with our client at UPMC. As a Digital Marketing Specialist, you will support the day-to-day maintenance needs of various UPMC web properties; and assist Digital Marketing Managers and Digital Marketing Specialist IIs in the planning, development, launch, and evaluation of web-based promotional and marketing programs to increase qualified site visits and conversions, with the ultimate goal of increasing patient volume and supporting UPMC’s business objectives.

Your responsibilities will include:

  • Manage web projects of varying levels of complexity and sophistication, collaborating with departmental communications managers, physicians, administrators, web architects and programmers, and designers.
  • Support Digital Marketing Managers and Digital Marketing Specialist IIs in the development of web projects of varying levels of complexity and sophistication.
  • Keep managers and other Digital Marketing Specialists apprised of status and accomplishments.
  • Identify and recommend website improvements to increase qualified site visits.
  • Manage the development of system-wide web-based marketing campaigns as stand-alone efforts and/or in integration with existing clinical content on upmc.com.
  • Ensure that content and design are understandable, accessible and consistent with UPMC brand standards.
  • Build websites and pages in accordance with project requirements and recommend best practices and functionality to clients and partners.
  • Prepare and monitor project requirements, timelines, sitemaps, wireframes, and other relevant documentation for assigned projects.
  • Manage daily maintenance requests, such as completion and routing of web requests, requests for publication, responses to status updates, and requests for quick deployment.
  • Assist with hands-on design (HTML) for projects as needed.
  • Maintain current industry knowledge and trends.

Educational/Knowledge Requirements:

  • Bachelor's degree required, with a focus in marketing, communications, business, or information technology preferred.
  • 2+ years’ experience in marketing communications, web-based program management, design, development, or related field required.
  • Candidate must be a self-starter with strong oral and written communications skills, ability to multitask, attention to detail, and strong interpersonal and team skills.
  • Working, current knowledge of web- and social media-based concepts, tools, and techniques such as search engine optimization, usability, navigation, QA testing, content development, and metrics/reporting systems.
  • Experience with customer service and account management.
  • Experience in website management/basic HTML/content management systems.
  • Attention to detail.

Garrison Hughes

You don't need a big agency to get big agency thinking. We are the most awarded creative team in the region because we focus on what is important to our clients: smart ideas that get results. Our unique advantages are our size and experience. We are not a traditional ad agency so there are no layers to go through and no big overhead costs to pay for. And we plug in nicely with internal marketing teams and suppliers. If you got any closer than that, you'd have to work here.

Address

Pittsburgh, PA
USA