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Director of Marketing

Garden of the Gods Resort and Club
Colorado Springs, CO
  • Expired: September 09, 2022. Applications are no longer accepted.
Position Purpose & Summary

Responsible for public relations and media outreach from national and regional markets, maximization of all Online and Website initiatives; thorough and sensible delegation and personal attention to detail. Execute marketing activities for the property as directed by the Vice President of Sales & Marketing and the President and CEO. Create and execute local e-marketing campaigns and make edits to the property's website. Coordinate initiatives with marketing partners and maintain applicable planning documents. Manage the Real Preferred CRM program.

Essential Functions:
  • Perform general office duties and assist other personnel as required
  • Maintain a working relationship with departments for marketing needs
  • Stay abreast of industry trends and make recommendations of changes which would affect operations
  • Maintain accurate forecast and recap information
  • Perform other related duties as requested by the Vice President of Sales and Marketing and the President and CEO.
  • Practice safety standards and report unsafe conditions to the Vice President of Sales and Marketing and the President and CEO.
  • Setup and conduct media/PR/Corporate Alliance site inspections for entire property
  • Direct report to Vice President of Sales and Marketing
  • Lead Public Relations efforts.
  • Focus on digital marketing efforts and increase web revenue
  • Manage SEO, keywords, targeting and audience development
  • Oversee and participate in Social Media strategies and posting
  • Produce and communicate all Resort email marketing communications
  • Review and proof all membership email marketing communications
  • Assist with maintenance of membership email templates
  • Collaborate and assist with the build out of new website and maintenance of existing site as needed
  • Campaign creation, management, and coordination
  • Creative package development and promotion
  • Inspect website edits and updates
  • Assure Facebook events are current
  • Audit member portal
  • Assist in coordination of media FAM events
  • Creative direction at photography shoots
  • Assist with control of expense budget
  • Orchestrate all marketing initiatives and delegate accordingly
  • Generate monthly member newsletter
  • Optimize web listings OTA, Wedding, Group
  • Participate in weekly Revenue and Sales Meeting
  • Lead weekly marketing meetings as required
  • Gather content/event detail; create all flyers, menus, and signage
  • Audit and adjust events on member portal
  • Bring the member portal content up to date
  • Assist as needed in all membership email marketing communications
  • Take photographs at events
  • Communicate marketing initiatives at weekly operations meeting

Additional Duties and Responsibilities:

    • Selected candidate must demonstrate an in-depth and progressive knowledge of social media (Facebook, Instagram, Twitter, You Tube, and other emerging platforms)
    • Forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
    • Due to the cyclical nature of the hospitality industry, employee may be required to work varying schedules to reflect the business needs of the property.
    • Regular attendance during scheduled work times and on time attendance at all scheduled training sessions and meetings is required.
    • Math skills, as well as budgetary analysis capabilities required.
    • Demonstrate a professional appearance by maintaining a neat, clean, and well-groomed professional appearance per the property's standards.
    • Greet every guest, member, and team member with "I Am Proud" standards and set a positive tone for every interaction.
    • Provide extraordinary service that is "Enriching by Nature."
    • Embrace, embody, demonstrate, and encourage wellness through interactions, performance, and commitments.
  • Uphold the Garden of the Gods Resort and Club's brand, culture, vision, mission, and values.
  • Be empowered to make things go right if they go wrong.
  • Give the guest/member a fond farewell.
  • Address feedback by utilizing the LEARN Model.
  • Comply with company policies and procedures.
  • Observe and adhere to safety guidelines.


Marginal Functions:
  • Perform other duties as assigned.
  • This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.
  • Professionally represent the property in community and industry organizations and events.
  • Interface positively with other departments, providing assistance when needed.
  • Displays care in use of equipment and maintains an organized and professional work environment.


Position Requirements:

  1. Minimum Knowledge & Skills:
  • Adobe design suite including InDesign, Photoshop, Illustrator and WordPress
  • Must possess excellent written and oral communications skills
    • Must possess above average computer skills, including, but not limited to, accounting programs, project management software, Microsoft Word, and Excel.
    • Aggressive, outgoing and self-motivation individual with pleasant personality

  1. Formal Education and Job-Related Experience:
    • This position requires an associates degree in marketing or related field and/or 5 years minimum professional job-related marketing department head management experience preferably in a luxury upscale hotel/resort.


External and Internal Personal Contact:

  1. Communications:
  • Daily - Standup meetings
  • Weekly - Operational meetings and department specific marketing/planning meetings

  1. Teamwork and Collaboration:
  • This position requires continuous teamwork as well as internal and cross-departmental communication.


Additional Licenses and/or Certifications Required:

YES

NO

Valid Driver's License

X

CPR Certification

X

Food Protection Manager Certification

X

Food Handler Certification

X

Alcohol Server/Seller Certification

X

Position Analysis/Specifications:

N/A

(Not Applicable)

OCCASIONAL

FREQUENTLY

Sitting

X

Standing

X

Walking

X

Bending Over

X

Crawling

X

Reaching

X

Crouching

X

Kneeling

X

Balancing

X

Pushing / Pulling

X

Lifting / Carrying:

10 lbs. or less

X

11 to 25 lbs.

X

26 to 50 lbs.

X

51 to 70 lbs.

X

Manual Dexterity

X

Fine Motor Skills

X

Gross Motor Skills

X

Eye / Hand Coordination

X

Near Vision

X

Far Vision

X

Color Recognition

X

Hearing

X

Environmental Factors:

Environmental factors may include indoor setting with overhead lighting and comfortable ventilation. May occasionally be called upon to work in all areas of the property, both inside and outside, possibly in inclement weather.

YES

NO

Working Outside

X

Working Inside

X

Working Alone

X

Working Closely with Others

X

Excessive Cold / Heat

X

Excessive Humidity / Dampness

X

Noise / Vibrations

X

Working Above Ground

X

Working Below Ground

X

Working with Chemicals / Detergents / Cleaners

X

Working Around Fumes / Smoke / Gas

X

Walking on Uneven Surfaces

X

Operating Motorized Equipment or Vehicles

X

Working Around/Near Machinery/Motorized Equipment

X

Climbing on Scaffolds or Ladders

X

Continuous use with a Computer and Keyboard

X

Garden of the Gods Resort and Club

Address

Colorado Springs, CO
80901 USA

Industry

Business

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