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Manager, Brand Loyalty Marketing (BR) (301708)

Gap San Francisco, CA
  • Expired: 10 days ago. Applications are no longer accepted.
Description
The Brand Loyalty Marketing team drives the loyalty strategy within each of the Gap brands. They oversee the launch and execution of marketing initiatives that must be integrated into each brand’s commercial planning calendar and support the brand’s overall marketing objectives. They serve as the primary point of contact and are directly embedded with the brand teams to provide a seamless connection to brand stakeholders. The ideal candidate for this team must have strong communication and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams.
  • Develops omnichannel and channel specific loyalty marketing strategies to drive loyalty engagement metrics and deliver against brand objectives in partnership with a Brand Loyalty Director
  • Develops creative briefs and oversees development of loyalty marketing assets across multiple platforms within respective brand; maintains oversight to ensure creative is on-strategy and on-brand, partnering with cross-functional teams and brand stakeholders to ensure seamless execution
  • Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure cohesive strategy and execution for loyalty integration across channels
  • Partners closely with Store Engagement team to support acquisition strategies and marketing material creation
  • Analyzes and interprets financial data to inform hindsight, in-season traction and strategy in partnership with Business Analysis team:
    • Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel, and spend to optimize and increase response
    • Visualizes data and builds stories to report campaign and program results
    • Partners with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
  • Innovates on offer strategies and creates a project plan/structure for test initiatives by reviewing ROI, target audiences, communication vehicles, and appropriate timing in partnership with L&P Finance and Business Analysis teams
  • Aligns with key business partners throughout organization on L&P program goals and initiatives; drives for collaboration, integration and shared accountability
  • Manages budgeting, open and close POs, forecasting and actualizing costs
  • Manages offer strategy with brands and banking partner
  • Helps team members build partnerships and navigate through L&P organization

Qualifications
  • 5+ years of relevant work experience in traditional CRM or direct marketing (email, credit card, or loyalty marketing)
  • Strong written and verbal communication skills with the ability to glean insights from data and develop a story
  • Experience using logic and methods to solve difficult problems and derive effective solutions
  • Ability to organize and manage multiple detail-oriented projects and to meet deadlines
  • Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, International, Brands, Creative, etc.) in support of specific business priorities
  • Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
  • Proficient in Word, PowerPoint, and Google Docs
  • Past credit card, retail, or agency experience preferred but not required
  • Bachelor’s Degree; MBA a plus


Gap

Address

San Francisco, CA
USA