Trade Marketing Manager (Remote)

TITLE

Trade Marketing Manager

REPORTING TO

Vice President, Sales & Trade Marketing

LOCATION

Charlotte, NC (Hybrid - 3 days in office)

SUPERVISORY RESPONSBILITIES

N/A

OVERVIEW OF ROLE

The Trade Marketing Manager position is responsible for the delivery of Regional retail product, developing Trade/Channel Marketing strategies, managing pricing execution, and assisting Customer execution across assigned categories. Focused on Channel & Customer, the TMM will be a key resource in working with Sales and Brand Marketing to drive growth. The TMM will be a key contributor to the overall development of the assigned categories & channels of distribution.

JOB RESPONSIBILTIES

• Develop annual strategic plans for the assigned Retail and Commercial products & channels in the Americas region
• Drive profitable growth in terms of market share, units, revenue & gross margin for assigned categories
• Lead strategic Channel differentiation opportunities to diversify Customer mix, present unique and exclusive opportunities for Customers, and reduce unprofitable pricing challenges
• Review and drive consistent pricing behaviors and discipline within the organization across all Customers with a focus on efficiency and profitability
• Develop and audit promotional activity regularly. Work closely with Sales and Brand to pre-plan profitable promotional activities
• Lead and develop one direct report, Sales Ops Analyst, responsible for POS analysis, Customer profitability reporting, Customer/Consumer insights, and industry trends.
• Communicate Customer and Channel needs throughout product development process to ensure delivery is on-time, on-cost, on-spec & accurate
• Work with Sales and Customers to execute merchandising solutions across assigned categories, adhering to customer specific requirements

CAPABILITIES

• Demonstrated communication & collaboration skills – both locally & globally as well as internally & externally
• Strong financial acumen, with direct responsibility for pricing and profitability
• Excellent interpersonal, resource, time management & project management skills
• Category development – working with customers to drive more users, usage & higher order benefits
• Commercial acumen – translating strategy into action to drive category growth with & through customers
• Proven analysis and problem-solving skills – opportunity & issue identification via data driven methods
• Self-motivated, performance focused, with the ability to multitask and to work both as part of a team and autonomously

SKILLS & EXPERIENCE

• 5+ years Product and/or Channel marketing experience
• Global product management and/or trade marketing management experience preferred
• Experience in retail product and channel management
• Diverse experience with retail and ecommerce Customers/Channels
• Process and discipline development
• · Ability to lead cross-functionally across functions
• · People Management or previous Coaching experience

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field

PERSONAL ATTRIBUTES & COMPETENCIES

• Highly organized & detail oriented
• Accountable to timelines and deadlines
• Entrepreneurial mindset and driven to win
• Outside the box thinking