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Social/Digital Media Marketing Analyst

GOLD PR | Social Media Irvine, CA
  • Expired: over a month ago. Applications are no longer accepted.

PLEASE DO NOT APPLY IF YOU DO NOT HAVE THE BACKGROUND/EXPERIENCE

Top independent PR & Social Media agency is seeking a highly-analytical individual to analyze and translate data into actionable insights that help optimize our marketing campaigns. You will be primarily responsible for analyzing and reporting on the performance of agency’s client marketing initiatives, including finding stories within our data the PR team can use to measure against client KPIs, show value on marketing investment and identify new opportunities. This includes utilization of tools to track, tag, export and organize data to be analyzed for learnings.

You must have strong technical skills, while being able to translate findings in a digestible and not overly-technical manner that outlines key takeaways and recommendations.

You'll succeed in this role if you love working with data, but also have a general understanding of marketing, specifically PR, social and/or digital as well as getting enjoyment from digging into numbers and figuring out what’s working, what’s not, and why.

This role will work closely with our senior account directors.

Your Responsibilities:

• Own creation and maintenance of ongoing performance reports, analyses and data feeds.

• Analyze and report on the performance of new and existing marketing channels, online acquisition, brand campaigns, PR, and media.

• Use data to tell a story. Generate insights and recommendations to help produce stories we can share with our clients.

• Analyze the results of surveys and market research to find actionable insights we can use to support campaign efforts.

• Help determine where marketing dollars are most effectively spent to drive client efficiency

• Work with all members of the social team on creating A/B tests which can be accurately analyzed. Monitor and analyze competitive performance to help inform marketing strategy.

• Serve as point person on all marketing data requests and partner cross-functionally

• Create, monitor and report on unique tracking URL links (bitly, etc.) to expertly showcase the value/ROI between PR/marketing tactics and back-end analytics

Your Qualifications:

• BA/BS in mathematics, statistics, or business

• 8+ years of relevant work experience in an analytical role, preferably at an agency

• 5+ years experience working with marketing - either in a marketing role or working closely with the marketing team to analyzing marketing performance.

• Working knowledge of or direct experience working alongside PR and social media teams to aid in creating analytical benchmarks at the onset of campaigns, and ongoing management/reporting on these metrics throughout campaign lifespan.

• Strong knowledge of analytical communications tracking tools included but not limited to Traackr, Radian6, Synthesio, Clout, Hootsuite, Google analytics, etc.

• An endless curiosity about data, and a love for telling stories with data

• Excellent organizational skills with exceptional attention to detail.

GOLD PR | Social Media

Meet GOLD We are an award-winning boutique PR, social & digital media marketing agency that specializes in integrated brand communications programs for some of the world's most significant and successful brands in CPG, consumer health and wellness, beauty, medical technology, pharma and lifestyle. We pride ourselves on being a small agency made up of people who have been in-house or at a big agency who wanted more. We believe size does matter. We offer clients boutique quality service and global agency results and resources. Independent, integrated communications firm with a large network of trusted partners Nimble and entrepreneurial in how we work, yet big enough to handle the largest and most complex assignments. All clients benefit from the creativity and daily involvement of only seasoned, senior people. We have retained 80% of our team for at least seven years. Our Culture We’re a team that likes to work outside traditional boundaries and do whatever it takes to get the job done for our clients. We walk the line between strategy, communications, social, analytics, creative and paid advertising on a daily basis. Those who thrive in a fast-paced, fun, exciting work environment where you have the opportunity to represent brands you believe in and trust, will do just fine here. We love working together just as much as we love building strong relationships with our clients, where we are one united team, working toward a shared goal. We’re good partners We know from experience that integration takes hard work to connect all the pieces and ensure that we can measure what is truly driving results. We have an agency culture of collaboration, respect and integrity and consider these essential elements for all of our partnerships.

Address

Irvine, CA
USA