analyst, CRM

Company Description

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry.

As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation.

There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Job Description

POSITION SUMMARY:

The CRM Analyst will manage the activation of customer data to deploy effective targeted campaigns. This position is responsible for partnering with internal stakeholders to utilize customer driven analytics to amplify channel marketing programs that tie to customer objectives.

JOB RESPONSIBILITIES:

• Manage implementation of direct marketing campaigns including, but not limited to, list generation, customer targeting and activation based on channel engagement.

• Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations and plans.

• Accurately deliver on approved test and learn campaigns to ensure measurement can be conducted by analytics team.

• Advise internal resources on targeting capabilities based upon customer activation attributes.

• Oversee quality control and ensure approvals are obtained on all appropriate activities.

• Provide expense estimates and actual costs upon request.

• Work with and help direct external vendors/ agencies/ partners as necessary.

• Additional duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• This job has no supervisory responsibilities.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required

• Advanced degree (MBA, Master's) preferred

• 3+ years of experience in a data management/analytical role

• 3+ years of experience in the field of CRM/Direct Marketing in a retail setting preferred

• SalesForce Marketing Cloud & SQL experience preferred

• High degree of proficiency MS Office Suite, Outlook & Internet applications

• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills

• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)

• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients

• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.

• Ability to work with and influence peers and senior management

• Self-motivated with critical attention to detail, deadlines and reporting

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

• Ability to read, write, and comprehend simple instructions, short correspondence, and memos

Additional Information

All your information will be kept confidential according to EEO guidelines.

GNC Holdings LLC is an Equal Opportunity Employer