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Sr. Manager of Demand Satisfaction, (Commerce, Customer Loyalty & CRM)

Functional Remedies Superior, CO
  • Posted: 29 days ago
  • $90,000 to $105,000 Annually
  • Full-Time
  • Benefits: Vision, Medical, Life Insurance, 401k, Dental

The Role

We are currently looking for great people to fill a number of key positions within the organization. If you feel you have the required skills and experience to be successful in our new Sr. Manager of Demand Satisfaction (Commerce, Loyalty CRM) role, we would love to hear from you!

Based in offices in Superior, Colorado the Sr. Manager of Demand Satisfaction is responsible for working closely with Chief Digital Officer and Sr. Manager of Demand Creation, Social Media Manager, Customer Service and overall marketing team to raise sales, revenue, LTV, customer satisfaction, customer engagement, increased repeat traffic to FR online store in the US. You will have full ownership of and will build out the vision for our CRM and LTV strategies, architecture, and framework, establish and manage all objectives and key results (OKRs) relative to all CRM and LTV efforts across customer paid, earned, share and owned channels on and offline. This role will also help provide leadership, define and orchestrate all consumer-facing activities with a view to increase brand awareness, consideration and revenue from our customer base.

You are a creative, competitive, and well-rounded digital-first and integrated marketeer that has delivered consumer marketing CRM and LTV programs that resulted in successful bottom-line business results. You can be both a hands-on and a strategic, solution-oriented problem solver with a desire to lead your digital team(s) and agency partners to deliver required solutions in a timely cost-effective manner. You have a passion for data, marketing, consulting, business management, and a keen interest in customer service, UX,/UI, eCommerce, CRM, social networks, pop-culture and technology industries.

Responsibilities:

· Lead cross-functional marketing teams (Online Marketing, Email, CRM, Social Media, Public Relations, DM, Creative, et al), and be the focal point in developing cohesive and collaborative retention/loyalty marketing campaigns

· Drive CRM and LTV marketing planning and execution of annual marketing themes and activations across multiple marketing channels

· Responsible for external CRM and LTV brand activations, partnerships and integrations including the development of messaging and advertising

· Improve overall project management across internal departments, driving continuous process optimization and making recommendations for efficiencies

· Responsible for internal brand building activities; ensure the FR brand is prominent in each location and emanates across the company

· Work hand-in-hand with the Demand Creation Manager and team to define consumer segments, personas, targeting and product positioning

· Co-ownership over budget management and reconciliation of multi-million dollar marketing campaigns

· Partner with the customer service team to assure seamless integration of demand satisfaction efforts that drive conversion and revenue

Media / Creative:

· Working with the teams to understand the company’s business objectives and marketing and advertising strategy

· Liaising with the all agency teams, and other teams to develop site side and CRM media strategies and campaigns

· Make recommendations and decisions on the best form of CRM & LTV media for specific clients and campaigns

· Identifying target audiences and analyzing their characteristics, behavior and habits

· Presenting proposals, with strategies and cost schedules to the Management team

· Recommending the most appropriate types of media to use, as well as the most effective time spans and locations

· Making and maintaining good contacts with publishers, media and networks owners, such as newspapers, magazines and websites

· Proofreading all copy, text and content prior to release

· Maintaining detailed and accurate records

· Developing evaluation techniques for campaigns

· Integrated and coordinate all demand satisfaction efforts with PR firm

Skills / Core competencies:

· Highly adaptable and flexible: you thrive is a fast-paced, constantly evolving industry and pioneering company

· A strong communicator with excellent and articulate presentation, verbal and written communication skills

· A team player, you have a proven track record of working with and through teams with teammates of various levels to achieve great results

· You have the ability to apply critical thinking and analysis to projects/workflow in addition to problems

· Results-oriented, you are an exceptional multi-tasker and well organized

· Excellent planning and team leadership skills. Ability to identify a clear consumer and product strategy, plan marketing programs, and execute product/service launch activity across a wide variety of marketing disciplines

· Strong business analytical skills and acumen. Ability to manage and contribute to P&L management, budget management, quantitative research, and sales tracking

Qualifications:

· 5+ years in consumer/CRM/loyalty marketing and/or agency positions, namely direct response marketing in top CPG, retail or eCommerce organization. Strong preference for experience in at least one of the following industry verticals: eCommerce, retail, beauty and health, online dating industry, gaming/adult industry, or entertainment industry

· 5+ years of strong team leadership and management

· 3+ years of P&L management experience

· 3+ years in customer-centric UX and UI

· 3+ years of CRM data and analytics experience

· 3+ years of agency, team and project management

· 3+ years of CRM strategy and operations

· 3+ years of experience with Klaviyo, Sprout Social and Woocommerce

· 5+ years of LTV marketing through email, websites and social

· 1+ years of SEO strategy and operations

· Advance Experience: Klaviyo, Google Analytics, GLEW, Woocommerce, Word Press, Sprout Social

· Excellent organizational, analytical project management skills

· Advanced working knowledge of digital CRM and marketing tactics and ability to integrate across channels

· Proven experience in planning, delivering and measuring CRM and LTV campaigns

· Experience working with product, technology and data teams

· Experience leading, coaching and developing a lean and agile team

· Strong preference for experience in at least two of the following industry verticals: eCommerce, supplement, retail, beauty and health/wellness

· Advanced working knowledge of digital and traditional marketing tactics and ability to integrate across channels

· Experience working with product, tech and data teams

· Demonstrated ability flawlessly multi-task and thrive under pressure and deadlines and to work in a fast-paced, competitive, and fun environment, willing to whatever it takes to get the job done

· Excellent communication (written and verbal) skills in English (Spanish is a plus)

Functional Remedies

Why Work Here?

Industry leaders and producers of the only true, full-spectrum hemp oil!

Functional Remedies is a dynamic and rapidly-growing organization with headquarters in the Boulder, CO area, and the producers of the only true, full-spectrum hemp oil. We are a vertically-integrated company that is setting the industry standards for efficiency, production, research and development, and distribution in the United States and around the world. We’re a growing team of passionate, creative, hardworking individuals who love what we do. Our mission is “Bringing lives into balance on a global scale, with the most efficacious hemp-based products on earth” – and every day we witness the power our products have to manifest that mission for people young and old. We work tirelessly and collaboratively to make a positive and lasting impact on peoples’ lives.

Address

1000 McCaslin Blvd. Superior, CO 80027
Superior, CO
USA

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