The Seattle Cancer Care Alliance (SCCA), located in Seattle, Washington, is part of a dynamic collaboration among three organizations known nationally and internationally for their patient care and research: Fred Hutchinson Cancer Research Center, University of Washington, and Seattle Children's. Over the past 25 years, these institutions have worked together to support their mission of adult and pediatric oncology patient care services, research and education.
Reporting to the Senior Communications Manager, the Media Relations Manager is a key member of the Marketing and Communications team. The Media Relations Manager position will develop and execute SCCA's strategy for media outreach and the broad dissemination of SCCA stories. They will focus on identifying opportunities to pitch stories that positively position SCCA with national, industry, and local media outlets in support of organizational objectives.
The Media Relations Manager forges and maintains wide and deep connections within the media, manages media events, and provides media training and support to clinical staff and administrative executives to ensure SCCA's reputation for excellence among patients, medical providers, healthcare influencers, and the general public. Effective collaboration with peers, members of the Marketing and Communications team, and SCCA staff is essential.
+ Creates and manages external communications plans, including crisis communications.
+ Proactively develops strategic and creative pitch angles and story ideas.
+ Secures measurable news media results (web, print, and broadcast coverage) in support of research, treatment, and educational initiatives.
+ Executes media relations activities, such as responding to media inquiries, monitoring, contact list management, and developing media coverage reports as needed.
+ Facilitates media opportunities for SCCA leadership and physicians during key industry events.
+ Identifies and cultivates key individuals and organizations for community partnerships and outreach.
+ Provides media training and messaging for staff, physicians, executive leadership and board members.
+ Produces effective written materials, including but not limited to news releases, media advisories, positioning statements, backgrounders, e-mail pitches, speeches, articles, and web pieces.
+ Writes speeches and presentations for internal and external events.
+ Supports the production of videos for internal and web use; and for media distribution (VNRs).
+ Works closely with the social media team to coordinate content for emerging media sites.
+ Collaborates with internal and external strategic partners to deliver against departmental goals
+ Works cross-functionally and helps manage SCCA PR agency and content distribution platforms.
+ Sets the bar for excellent client/customer service.
+ Bachelor's degree in public relations, journalism, communications or equivalent experience.
+ Seven or more years in a media relations or corporate communications role.
+ Microsoft Outlook, Word, Excel, and PowerPoint - High level of proficiency
+ Strong work ethic, high performance expectations and a "can do" attitude.
+ Excellent writing/editing and verbal communication skills.
+ Emotional Intelligence - ability to manage one's own emotions and the emotions of others and apply them towards thinking and problem solving. Demonstrated ability to work well under pressure and adapt quickly to changing business priorities.
+ Broad understanding and experience producing for and leveraging digital channels and social media including traditional (websites, Facebook, Twitter, Tumblr, Pinterest) and emerging players.
+ Scientific experience and understanding of the not-for-profit space is a plus.
Please include a cover letter along with two writing samples when applying for this job that includes your specific interest in the Media Relations Manager position and working for SCCA (either as an additional attachment on your profile or merged into the file that contains your resume.)
We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We are proud to be an Equal Opportunity and VEVRAA Employer. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital or veteran status, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans. If due to a disability you need assistance/and or a reasonable accommodation during the application or recruiting process, please send a request to our Employee Services Center at firstname.lastname@example.org or by calling 206-667-4700.
External Company URL: www.fhcrc.org
Street: 825 Eastlake Ave E
Post End Date: 11/29/2019