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Marketing Manager

Franworth Corporate
Ann Arbor, MI
  • Posted: over a month ago
  • Full-Time
Job Description
Marketing Manager

Headquartered in Ann Arbor, Michigan, Franworth’s team of franchise-industry experts leverage more than 500 years of experience to accelerate value for brands and independent unit value for franchisees. Franworth supports our portfolio of boutique fitness, beauty, and home service brands in the following areas: franchise sales, real estate, construction, marketing, operations, finance, legal, executive advisory and supply chain. 

We are looking for a passionate, driven, detail-oriented Marketing Manager to join the growing Franworth team to assist with the management of marketing for Franworth and our brand partners. 

The Franworth Marketing Manager will play an essential role on the Franworth marketing team by helping Franworth and our brand partners achieve success by creating and optimizing meaningful marketing programs. At Franworth, we work hard, but we also have fun doing it. We are a team that believes in bringing your true, authentic self to work, taking and making opportunities that fill you up while helping our brands accelerate.

The Franworth Marketing Manager will report to Franworth’s Chief Marketing Officer and will collaborate with our brand teams as well as Franworth’s cross-functional team to complete projects. Our ideal candidate is a multi-stack marketer, thrives in a fast-paced environment, and is a great communicator. We need a “juggler” and a “do-er” who will take on new projects with gusto and see them through to completion with little handholding.  The Ideal candidate has franchise experience and able to work out of our Franworth Downtown office location.

About Franworth:

Headquartered in Ann Arbor, Michigan, Franworth is a franchise-focused growth equity firm, dedicated to helping brands build a strong foundation, accelerate their growth, and create economic value for both franchisor and their franchisees. Through its expansive suite of professional services, best-in-class processes, talent, technology, and proprietary supply chain system, Franworth specializes in mentoring franchisors, helping them scale their businesses to achieve profitability, maximize growth and capitalize on their potential. Brands currently in the Franworth portfolio include The Lash Lounge, The Barre Code, Skoah Facial Shops, Frostfire Wellness Spa, CityRow, HomeSteady, Garage Kings and HealthSource Chiropractic. 

Marketing Manager Job Responsibilities

●       Assist with development of strategic marketing plans for FW and it’s brand partners●       Manage Franworth social media strategy and online reputation●       Design creative elements for social media posts●       Update Franworth website content and assist digital marketing team with brand website content projects●       Research trends, new marketing opportunities and brainstorm new ideas●       Assist with public relations●       Assist with internal communications●       Pull marketing reports and help analyze brand marketing campaigns ●       Perform marketing and competitor research●       Vet and manage third-party marketing agencies, programs, and suppliers●       Create and update franchisee marketing resources and playbook for brand partners●       Create and update marketing presentations assigned by marketing leader●       Participate in brand marketing calls assigned by marketing leader Requirements

●       Bachelor’s degree in marketing, advertising, or business-related field. ●       Well-rounded, multi-stack marketer with knowledge/experience in social, digital, and traditional media●       Design knowledge/maintain graphic files (Adobe Photoshop, Adobe suite of products) ●       Proactive, detail oriented, possess strong time management skills ●       Works well against deadlines●       Ability to establish effective and positive working relationships with a diverse group of people at many professional levels●       Great written and verbal communication skills ●       Proven ability to multitask●       Proficient in Microsoft suite of programs●       Franchising experience 

Franworth Corporate


Ann Arbor, MI
48104 USA



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