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Director of Marketing

Foster's Grille Haymarket, VA
  • Expired: over a month ago. Applications are no longer accepted.

Marketing Coordinator Foster’s Grille:

Foster’s Grille, a 20-year family-friendly neighborhood restaurant chain is seeking a Marketing Director to lead all marketing strategies. The primary responsibility is to develop and maintain marketing efforts and activities to meet organizational objectives, such as by way of example: evaluate market conditions, competitor data and implement marketing plan changes as needed; oversee all marketing, advertising and promotional activities; reach to the business communities, local government, schools, sports, community outreach and families to promote new sales. Applicant will need highly effective communication skills on all activities and be able to motivate store level management team to drive sales.

Duties will include but not limited to the following:

  • Manage and coordinate all marketing, advertising and promotional activities

  • Report to Foster’s management / ownership team at corporate meetings as requested

  • Develop and implement marketing plans and projects for new and existing projects

  • Monitor, review and report by email to Foster’s management / ownership team (bi-weekly) on all marketing activities and results

  • Develops and periodically update when requested an annual marketing plan

  • Use research to develop, implement and measure strategies

  • Manage all aspects of marketing roll-outs

  • Responsible for booking and tracking D4$ events

  • Oversee updates to website

  • Manage and communicate brand message through Facebook, Twitter, LinkedIn and other social media outlets while working with Ad Agency. Respond to social media inquiries and “Likes”

  • Assist with first contact for franchise leads

  • Provide similar services to franchisees as and when requested

  • Oversee monthly e-mail campaign in coordination with Ad Agency

  • Create POS for LTO’s and other marketing tools within the restaurants

  • Promote the brand

  • Conduct regular store visits to advise on marketing layouts within the restaurants

  • Identify, plan and attend special events in the community to promote the brand; regularly attend Chamber of Commerce, Board of Supervisors, Town Council, local Business Affairs Meetings, and County / Town Economic Development meetings to promote the brand; join affiliated organizations of the foregoing as a Foster’s representative if it is determined it would be beneficial to the brand

  • Offer assistance to other managers to ensure unity and teamwork amongst all the locations

  • Demonstrate ability to interact and cooperate with all company employees and external relationships that meet company core values

  • Conduct oneself professionally at all times and in accordance with all polices and applicable laws; observe appropriate appearance and dress code when attending public meetings and events on behalf of Foster’s Grille.

  • Perform additional duties as reasonably requested by Foster’s management / ownership team consistent with the position

  • Reach out to various publications, local area, state-wide and national

  • Develop community relationships beneficial to the Foster’s organization

    Job Specifications:

  • Willingness to travel (travel will be primarily to store openings and managing marketing opportunities within restaurants plus marketing activities onsite for Concord, NC; other travel may evolve as chain expands)

  • Excellent written and verbal communication skills

  • Organization, planning, strategic thinking, problem solving and creativity

  • Technical marketing skills

  • Skilled in all relevant software applications. Microsoft Office, WORD, Excel, etc.

  • Graphic design skills a plus but not required

  • Food and restaurant experience a plus

  • This is a “boots on the ground” position which reports to the President and regularly interacts with the Foster’s management / ownership team and its members.

Foster's Grille

We are a family-friendly neighborhood style grill that excels in great food and better service. Our goal is to create a fun up-beat environment for both our staff and our customer base. Operating hours are 10am-9pm throughout the week and 11am-10pm Friday and Saturday.

Address

4432 costello way; haymarket,virginia 20169
Haymarket, VA
20169 USA