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Product Communications Manager

Ford Motor Company Dearborn, MI
  • Expired: January 15, 2019. Applications are no longer accepted.

Job Title:
Product Communications Manager
Job Description & Qualifications:
Position Description/Overview:
Ford Communications is tasked with building and safeguarding the Company's global reputation, enhancing stakeholders' understanding of Ford and its aspiration to become the world's most trusted mobility company. Our global team of communicators sets industry standards for excellence in implementing high-impact communications programs that build stakeholders' affinity and support for Ford's innovations, industry leadership and Better World social responsibility programs. We are looking for creative, passionate communications professionals to join our nimble organization in adapting to the fast-changing global environment and effectively communicate with our target audiences.
We are hiring for three (3) separate opportunities:

  • Manager, Mustang Communications
  • Manager, Expedition & Edge Communications
  • Manager, Commercial Vehicle Communications
  • Further make progress delivering on our four Communications strategic objectives:
  • Establish that Ford is the world's most trusted company designing smart vehicles for a smart world
  • Create desire for our vehicles and services, bringing to life our passion for great products and deep customer insights
  • Inspire optimism, competitiveness and creative excellence among our Ford team, partners and advocates
  • Demonstrate Ford's drive to create value for shareholders
  • Increase purchase consideration, media reach and favorability in North America by emphasizing product strengths and innovations in current and future models
  • Continue to maintain relationships with trade and automotive media, while broadening the company's media profile to include more Ford product exposure in non-automotive publications and venues. Translate highly technical ideas and product components to broad consumer audiences.
  • Co-develop and lead execution of Ford's U.S. Communications plan both externally and internally:
External focus:
  • Deliver meaningful Ford's U.S. product storytelling and messages in all key earned media channels - print, broadcast and social
  • Interface with the consumer communications team to broaden the company's media profile to include more Ford vehicle exposure in non-automotive publications and venues
  • Travel and support national, regional media events and auto shows to further Ford's product communications outreach and visibility
  • Serve as vehicle-line media spokesperson for vehicle story placements and pitches
Internal focus:
  • Act as an organizational leader and outstanding colleague, working with a blended team of agency partners and with the Global Product Communications team and processes
  • Reach all key internal stakeholders - including employees, retirees and union members - as well as U.S. dealers
  • Support development of press materials and multimedia assets with the Communication Team's in-house content team
Job Requirements:
Basic Qualifications:
  • Bachelor's Degree is required
  • 5+ years of experience in Communications or a related field
  • 5+ years of media relations experience
Preferred Qualifications:
  • Bachelor's degree in communications, journalism, public relations, English, or related field
  • Strong strategy development skills
  • Strong written and verbal communication skills with an ability to develop press materials, presentations and pitches
  • Knowledge of the automotive business with an ability to develop strategies and stories around product, vehicle engineering, design, marketing - as well as quality, fuel efficiency, safety and smart technology
  • Ability to lead and work collaboratively with a cross-functional team
  • Active participation in and knowledge of social media and social networking sites and tools
  • Has a can-do attitude and a sense of urgency in this rapidly changing environment
  • Demonstrates superior influencing and negotiation skills, with internal and external contacts
  • Continuously demonstrates superior problem-solving, decision-making and project management skills
The distance between imagination and .... Creation. It can be measured in years of innovation, or in moments of brilliance. And, it can be a road you start traveling right now. When you join Ford Motor Company, your journey begins. You become part of a team that is already leading the way, with ingenious solutions and attainable products - and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
Auto req ID:
Ford Motor Company
Skill Team:

Ford Motor Company


Dearborn, MI
48123 USA