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Digital Marketing Coordinator

Florida Institute of Recording Sound and Technology Inc
Orlando, FL
  • Expired: over a month ago. Applications are no longer accepted.
Job Description
MARKETING COORDINATOR

 

Why F.I.R.S.T. Institute?

Marketing at F.I.R.S.T. Institute in Orlando, FL offers a fun, challenging work environment that supports teamwork and inspires professional excellence. When you consider a career with F.I.R.S.T. Institute, know you will be joining a team that is passionate about the education they provide and the growth they are looking to bring to the company.

 

About the Role

The Marketing Coordinator supports online and offline marketing and advertising initiatives with the goal of expanding brand awareness, fine-tuning assets, and generating leads.

 

 

Duties of the Marketing Coordinator

  • Coordinate with the Marketing department to regularly update, maintain, and audit the F.I.R.S.T. Institute website’s images, videos, content, events, etc.
  • Collaborate with other school departments to keep marketing literature updated such as brochures, catalogs, admissions guide, educational pamphlets
  • Audit Admissions materials and Admissions presentations via online tours, phone interviews, or campus tours and provide constructive feedback to Director of Admissions
  • Create and improve designs and calls-to-action for marketing emails in MailChimp and Velocify for drip marketing, nurturing leads, or guiding prospects through the student life cycle
  • Collaborate on PPC campaigns by providing creative input and reviewing progress according to benchmarks such as impressions, clicks, CTR, CPL, etc.
  • Manage school reputation by soliciting emails on Grade.Us, responding to Google reviews, and providing feedback on other review sites such as Yelp and Yellow Pages
  • Schedule social media posts on Instagram, LinkedIn, and Facebook as well as engage with our student body
  • Work closely with Marketing team to work on special projects such as promotional shoots and advertising campaigns
  • Work closely with Marketing team and other F.I.R.S.T. faculty to coordinate special events such as graduations, orientations, open houses, workshops, etc.

 

Requirements

  • Bachelor’s degree or related field
  • Record of success in entry-level marketing roles or internships
  • Entrepreneurial mindset, ability to work independently
  • Creative thinking abilities to spot original branding opportunities
  • Excellent oral, copywriting, and written communication skills

 

Benefits

  • Paid Vacation
  • Paid Holidays
  • Paid Personal time off
  • Dental, Health, and Vision Insurance
  • Employee Assistance Program
  • Retirement Plan

 

 

 

 

 

 

 

 

 

 

            

 

 

            

 

 


Florida Institute of Recording Sound and Technology Inc

Address

Orlando, FL
32810 USA

Industry

Business

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