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Field Marketing Manager

Firehouse Restaurant Group Salt Lake City, UT

  • Expired: over a month ago. Applications are no longer accepted.
Job Description
Reports To: Director of Field Marketing

The Firehouse Subs® Marketing Department is an exciting, fast-paced and high energy environment, and supports more than 1200 restaurants across 46 states, Canada and Puerto Rico.

Firehouse Subs is seeking a qualified candidate to fulfill the role of Field Marketing Manager.  The Field Marketing Manager provides an inventive and analytic marketing perspective to the Firehouse Subs franchisees and restaurants in a defined region. The ideal candidate will be both strategic and tactical; comfortable laying out a larger plan as well as implementing small details with a franchisee. 

The role serves as a local, hands-on partner to support and guide franchisees’ individual restaurant marketing efforts and is in place to lead, inspire, and assist DMA-wide or regional marketing efforts. Field Marketing Managers are also instrumental in ongoing marketing planning and generating sales growth in collaboration with the Director of Field Marketing, overall marketing team, and agency partners.   

Duties include but are not limited to:
  • Market / DMA-wide  
    •  Coordinate with agency and/or internal media resources to provide DMA-wide media recommendations, when funds are available
    • Explore, recommend, negotiate and implement DMA-wide marketing efforts designed to support sales and traffic at all locations in the DMA 
    • Support building overall brand awareness and driving measurable restaurant-level traffic
    • Support both the overall (daily) menu and catering sales efforts
    • Present and implement new ideas from other DMAs
    • Propose and lead testing new program concepts
    • Coordinate on all co-op spending (budgets)
  • Franchisee-level  
    • Monitor, diagnose, and proactively intervene when location sales are negatively impacted  
      • Provide actionable, specific marketing recommendations
      • Follow up and support implementation with the franchisee
    • Present opportunities to invest additional marketing funds, when needed
    • Assist franchisees in coordinating assets media such as billboards, digital or other local efforts
    • Meet with and counsel franchisees on marketing actions on a regular basis
    • Provide hands-on support for marketing new restaurant openings
  • Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Requirements:
  • Bachelor’s degree from four year college/university or equivalent
  • 3+ years field marketing or agency experience in a franchise business preferred
  • Experience working with franchise owners
  • Agency background in account service preferred
  • Strong local restaurant marketing experience is essential
  • Intermediate to advanced experience with PowerPoint, Word and Excel
  • Able to effectively multi-task and manage competing priorities
  • Able to communicate in both written and verbal form with conviction and credibility, adapting message to suit level of audience
  • Strong analytical abilities and understanding of franchise business model and restaurant profitability issues
  • Strong written and verbal skills and ability to interface effectively with HQ team members and franchisees with ability to influence decision making using consumer and business insight to drive results
  • Flexibility, a positive attitude, enthusiasm and excellent problem-solving skills required
  • Experience in planning and managing budgets
  • Ability to work independently and with teams
  • Ability to prioritize and manage multiple projects simultaneously
Personal Qualities
  • Leader
  • Coach
  • Analytical Thinker
  • Ambassador
  • Team Player
  • Problem Solver
  • Meticulous Attention to Detail
Other
  • Must like subs
  • 70-90% Travel
  • Field based. Must reside in one of the markets assigned to support: Salt Lake City, UT; Austin, TX; Denver, CO; or Las Vegas, NV

Firehouse Restaurant Group

Address

Salt Lake City, UT
84101 USA

Industry

Business

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