Farm Journal seeks social media-savvy communicators who are passionate about changing the world for a meaningful community-building position in our Trust In Food division. The business unit seeks to provide best-in-class content about conservation agriculture, sustainable food systems and regenerative farming to farmers, the food system—and now, anyone passionate about food and farming.
The Trust In Food Community Engagement Coordinator will report to the Vice President, Development and Programming, with a dotted line to the Content Strategy Director within this fast-growth startup division of Farm Journal.
In this role, the Producer will serve as an important linchpin, linking Farm Journal’s commitment to helping farmers celebrate their resource stewardship and take the next steps in their journey of continuous improvement. You’ll bring together the best of Farm Journal’s Content Team—including news articles, educational features, case studies of farmer and rancher success, and compelling, data-packed info graphics—with a universe of farmers, food system leaders and curious ag and food aficionados hungry for this information. You’ll be charged with packaging these resources in compelling ways, rapidly building a committed following and developing and moderating peer to peer communities for change. Along the way, you’ll innovate new systems for producing and sharing high-quality, engaging and enlightening content in bite-sized pieces, whether compelling quotes, photos of farmers, conservation leaders, and wildlife, or links to educational content.
To be successful, the Community Engagement Coordinator will take a leading role in the following community engagement activities, with other duties as assigned:
- Help develop and execute a community engagement strategy for Trust In Food, including an audit of existing Trust In Food content across our editorial, marketing and social media channels—and recommend new or modified systems to provide ongoing, high-quality content to our audiences
- Support the building and execution of an annual social media calendar, driven by compelling storytelling and serving all ag and food stakeholders across Facebook, Twitter and LinkedIn
- Collaborate with emedia analysts to identify and track key community engagement metrics, creating a dashboard that can help us measure how we are doing, where we are growing, and areas for ongoing improvement
- Experiment routinely to determine which types of content generate the most engagement, with a preference for deep engagement such as commenting or participation in an ongoing dialogue via Facebook Groups, hashtags or other approaches
- Engage with leaders across Farm Journal to get to know our agriculture, food and consumer audiences inside and out, and stay informed of community engagement trends to ensure we are serving these stakeholders where they are, in a way they find deeply valuable
- Participate in initiatives such as the Test Pilots Group and the Social Media Workgroup to drive the strategy and future direction of Trust In Food’s community engagement activities
- Solicit, package and re-share community generated content across our social media channels, identifying ways to empower our audience members to build relationships, share ideas and grow their knowledge of conservation agriculture, sustainable food systems and regenerative farming
- Expand our relationships across all of the agri-food value chain in all 50 states, including building relationships with local and national media to capture earned coverage of our farmers, our partners and the work we are doing as an industry to build trust in food
- Edit, proofread & coordinate all visual elements with Farm Journal’s Content Team before publication of social content
- Support all aspects of Trust In Food marketing via community-building channels, including social media, including promotion of the annual Trust In Food Symposium and ongoing updates from the 5 Priority Watersheds of America’s Conservation Ag Movement
- Conduct community engagement research and developing reports to advance Trust In Food and Farm Journal Editorial initiatives
These qualifications include, but are not limited to, the following:
- Immense passion for helping farmers, ranchers and growers; reconnecting the food system and the general public back to agriculture, and vice versa; improving economic opportunities for farm families; and improving soil health, protecting water quality resources, providing excellent animal care and nurturing wildlife habitat
- Hungry for the subject matter and the work, tremendous humility with a can-do attitude and an always-on learner, smart and strategic (people-smart, proactive communicator, self-starter)
- Deep listening skills; eagerness to respect and accurately represent different perspectives on complex topics
- Passion for helping to build community and foster meaningful dialogue
- BA/BS degree in journalism, communications or a related field, and 1-3 years of professional experience; recent graduates also are encouraged to apply
- Ability to manage multiple complex projects under deadlines.
Additional Job Information
This job will be based in Lenexa, Kan., though remote work will be required until it is deemed safe to reopen the Farm Journal office per COVID-19. Remote locations are also possible for the right candidate.
Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.).
The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the leading used farm equipment marketplace, Machinery Pete, LLC.
Farm Journal demonstrates unique industry leadership through the Farm Journal Foundation, a non-profit, public hunger charity established to sustain agriculture's ability to meet the vital needs of a growing population through education and advocacy, and with Trust In FoodTM, a Farm Journal Initiative to empower resilient and sustainable agriculture by helping farmers enrich soils, protect waters, clear skies and nurture habitat.