Senior Manager of Global Marketing (Remote)

Senior Manager of Global Marketing
Global Marketing

Department: Global Marketing
Type: Full-time, permanent
Status: Exempt
Work mode: Fully remote (in-person training in Southern California required)
Reports to: Chief of Global Recruitment, Admissions, Marketing, and Retention

Objective: In support of the Fuller Next vision and institutional goals of enrollment growth across degree programs in SMT and SOPMFT, manage the global marketing strategy for degree programs across Fuller’s four campuses, guiding program-specific marketing teams toward innovation and implementation of comprehensive lifecycle marketing activities that will drive increased levels of awareness and preference for Fuller and its offerings for students at the doctoral, master’s, and certificate level. Maximize the effectiveness of Fuller’s paid, owned, and earned marketing channels to introduce a diverse, global audience of new and emerging student segments to Fuller’s indispensable degree programs.

Primary Responsibilities as Senior Manager of Global Marketing:

• Degree Program Marketing Strategy: In collaboration with Program Chairs, manage the overall marketing strategy including innovation in the areas of program, price, place (campus/modality), and promotion for degree programs offered by Fuller’s two schools: School of Mission and Theology, and School of Psychology & Marriage and Family
  Therapy.
• Degree-specific Marketing Teams: Serve as project manager and chair of cross-functional, degree-specific Marketing Teams who work collaboratively to build and oversee the implementation of a comprehensive Marketing Plan that supports the missional and enrollment goals of that degree program.
• Campus Marketing Strategy: In partnership with campus leaders and in support of Fuller Next campus strategies, manage the campus marketing strategy that supports enrollment growth in Fuller’s Pasadena, Phoenix, Houston, and Online campuses. Oversee marketing staff in those regions who implement these marketing strategies.
• Paid Media Channels: Guided by program-specific Marketing Plans, support the Marketing Coordinator who oversees the media buying activities and advertising budget for traditional (print, radio, outdoor), digital (email, web, social, digital radio), and experiential (events) channels to maximize the reach and return on paid advertising.
• Owned Media Channels: In coordination with degree-specific Marketing Teams, support the Marketing Coordinator who oversees the promotion of Fuller’s programmatic offerings for students on owned channels including Fuller.edu and social media channels to extend reach to U.S. and international audiences.
• Asset creation: In coordination with program-specific Marketing Teams, develop long term plans for media, art, and assets that can be used for advertising (e.g. print ads, email templates, key messaging, articles, podcasts, videos, PDFs) that supports
  program-specific new student recruitment goals.
• Marketing Support for Recruiting Opportunities: In coordination Global Recruitment and Admissions, plan advertising and other marketing efforts that support recruiting or speaking opportunities at colleges, universities, conferences, churches, and other
  on-the-road events.
• Lifecycle Marketing: In coordination with the Office of Admissions, review and refine the lifecycle marketing strategy (i.e. prospective student decision making journey) and the communications channels prospective students use when making decisions about
  graduate higher education to increase inquiries and move applicants through the Admissions process.

New Marketing Technologies: In coordination with Enrollment Systems and Processing, continually evaluate and implement innovative marketing technologies that expand the reach of Fuller’s marketing efforts in support of the marketing and enrollment goals of the institution.

• Marketing Reporting: In coordination with Enrollment Data Science, review and report on marketing ROI to determine channel and vendor effectiveness that will guide the decision making process for how marketing resources are allocated.

General responsibilities as member of GRAMAR:

• Partners with other members of Global Recruitment, Admissions, Marketing, and Retention (GRAMAR) team as needed and assigned to reach shared enrollment goals by delivering the highest level of service while creating the strongest sense of belonging to every student and learner at Fuller.

Knowledge Skills and Abilities:

• 5+ years marketing experience preferred; work experience within higher education preferred
• Strong knowledge of marketing strategies and techniques that grow brand awareness and prospective student engagement
• Ability to organize, plan, and deploy marketing assets and collateral that support marketing strategies
• Strong written and verbal communication skills; strong presentation skills
• Detail-oriented, collaborative team member
• Experience using tools in the Google Suite including Google Docs, Google Analytics, Google Sheets, Gmail
• Bachelor’s degree required; Master’s degree preferred

Additional Remarks:

• All employees (faculty, managers, and staff) are expected to adhere to the ethical standards affirmed in the Seminary's Statement of Community Standards as a continuing condition of employment.
• This position is available for remote work within the United States. Subject to payroll state approval by Fuller Theological Seminary

Fuller Theological Seminary is an Equal Employment Opportunity/Affirmative Action employer. To the extent required by law, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status. As a religious institution, Fuller Theological Seminary is permitted and reserves the right to prefer employees or prospective employees for certain positions on the basis of religion.