The Creative Lead owns EyeBuyDirect’s brand identity, voice and expression. The incumbent reports to the Brand Growth Director. S/he is an imperative asset to the Brand Marketing team and works closely with Product Development to ensure that the biggest commercial opportunities are identified and prioritized. S/he will collaborate with other key stakeholders, and lead the internal Creative team to achieve business objectives.
Develop and oversee all of EyeBuyDirect’s creative projects and perfect our internal processes
Develop and drive creative and content strategies that build/maintain brand equity. Translate brand concepts and vision into actionable initiatives and business goals. Partner with cross functional teams to determine actionable initiatives to be executed. Ensure copy is aligned with the creative execution.
Develop a well-defined creative content & style guide, including brand guidelines.
Ensure that the brand voice and expression are reflected in assets that drive consumer excitement in a compelling and locally relevant way, ensuring consistency across various communication touch points.
Determine strategic creative execution for 360 marketing campaigns, embodying a consumer-centric and digital-first mindset. Lead internal team to develop campaign support that is executed with excellence.
Lead a Creative team of designers & copywriters with inspiration and motivation, providing a positive work environment to facilitate creativity. Develop and improve the team's knowledge, abilities and skill sets to fulfill business needs. Effectively collaborate and communicate with all internal and external stakeholders
Stay on top of fashion, lifestyle, eCommerce, and creative trends and bring relevant & of-the-moment creative ideas to EyeBuyDirect to help create buzz
Continuously assess effectiveness and impact of creative activities through quantitative and qualitative analysis
Create and manage the creative budgets to ensure that internal finance protocols are followed thoroughly
Perform other tasks as assigned
Bachelor’s degree in Advertising, Graphic Design, Marketing or relevant fields
7+ years of experience in a Creative Director or Creative Lead role for D2C brands preferably in the fashion and/or lifestyle space. Prior eCommerce experience required
5+ years of leadership experience leading a team of copywriters and designers
Top notch creative portfolio presenting your creative and content direction and process
Experience in managing product or fashion photoshoots
Strong knowledge of graphic design and creative composition; photography and video concerting, direction and production
Strategic mindset and conceptual thinker, and inspiring collaborator
Proficient in time management and project management and delivering results on tight timelines
Demonstrate an appetite and comfort level with experimentation in an entrepreneurial organization
Ability to work in a fast paced, diversified and multicultural environment
Ability to travel to our HQ in Shanghai, China for a period of 60 days of on-boarding
What We Offer
Competitive compensation package
An attractive benefits package including:
100% paid premiums for employees including medical, dental and vision insurance
401(K) with generous company match
Paid Time Off and Sick Leave
Employee discount on eyebuydirect.com
Opportunity to collaborate with cross border and dynamic teams in Shanghai, China and in Los Angeles, CA
Founded in 2005, EyeBuyDirect, a subsidiary of Essilor-Luxottica, is a leader in the fast growing and competitive online prescription eyewear industry. We’re on a mission to become the world’s most loved online eyewear brand and a one-stop-shop for all your prescription eyewear needs!
At EyeBuyDirect, we’re all about making possibilities available to everyone - and that includes our employees! We’re able to offer a wide range of career paths, whether you aspire to move from one department to another or to take on more managerial responsibilities. Your hard work and ambition will be rewarded here.
Our employees are our greatest strength, and we’re very committed to developing their skills at EyeBuyDirect through local development programs and professional training courses. We also encourage our talented team of multinational professionals to be creative and collaborative while bringing their unique experience to their work.
It’s a fast-paced, entrepreneurial environment where teamwork, quick thinking and a “can-do” attitude make all the difference. Sound like a place for you? Then, come for the challenge and stay for the growth at EyeBuyDirect!