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Marketing / Account Executive

Express Employment Professionals Tempe ,AZ
  • Expired: over a month ago. Applications are no longer accepted.
Job Description: Express Employment Professionals believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties, qualifications and job scope, but not limit the individual nor the organization to just the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors. 1. 100 Decision Maker Calls 2. Fill Job Orders with Urgency 3. Complete MPC Calls 4. Top 20 Hit List 5. Execute Total Client Care Strategy SUMMARY The Marketing / Account Executive primary emphasis is on bringing in new business. This is done by qualifying potential business opportunities and contacting key decision makers through a combination of social selling tools, phone, video, and in person sales calls. Successful people in this role are comfortable engaging with businesspeople at all levels and selling critical business services. This requires the ability to use consultative selling techniques (communication skills, questioning, and listening techniques, etc.), digital marketing platforms, and the discipline to be persistent while following a daily and weekly plan and demonstrating the desire and drive to become a top performing sales professional. Estimated Overview of Time Commitment/Week:6 hours on Sales Calls/Activity1 hour on Sales Planning1 hour on Marketing Activity Daily Activity:20 DM calls, including 3 appointments50 Prospect LinkedIn Connections1 Marketing Email Segment5 Social Media engagements (Posts, Responses) ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Generate a sufficiently high level of sales activity to secure a minimum of two new clients per week. (30 hrs./wk.) o Effectively meet, virtually and/or in person, with decision-makers to assess needs and to secure accounts.Introduce Express through discovery, planned, appointments, and other call to Connect with 100 Decision Makers through phone, video, and in-person visits. o Regularly utilize sales lead tools (Emsi, ReferenceUSA, LinkedIn, Indeed, etc.) to effectively source and connect with a minimum of 250 prospects per week through online marketing channels (LinkedIn, Facebook, etc.). o Schedule 15 appointments per week with Decision Makers. o Utilizing social platforms to generate and promote client engagement to build a referral-based culture and produce a minimum of 2 client referrals/leads each week. o Document 100% of calls in the automated system and set a next action step to keep prospects/clients in the sales pipeline.Develop a Sales Action Plan for each prospect on the Top 20 Hit List. (1 hr./wk.) o Develop a quarterly sales plan identifying potential new clients and diversified business opportunities. o Take the lead in coordinating ongoing sales activities for Top 20 Hit List prospects.Research accounts, establish meetings, and develop pitch decks, focusing on prospect’s needs.Responsible for maintaining the company’s sales marketing program(s) (i.e. Click2Sell, LinkedIn prospecting, Emma Segments, etc.) and ensuring necessary messages, graphics, and documents are available and timely.Login and research your current to top 20 and top 50 prospects websites. Research all current job openings on their site and create new client MPC lists, subscribe to their job boards and utilize these leads to scheduled appointments for the Client Specialist weekly. Additionally, utilize this tool to expand your relationship at each current client and partner with additional departments and decision makers.Perform monthly credit checks to the top 20 prospects before you sell to them. Ensuring we are not wasting valuable time selling to a client we will eventually decline; this reduces closing time.Develop a Marketing Action Plan to elevate the Express Employment Professionals brand within the territory. (5 hrs./wk.)Work closely with the owner and internal team to develop the annual marketing strategy, editorial calendar and influencer engagement strategies to drive both brand awareness and lead generation (1 hr./month)Prepare and execute a monthly digital sales and marketing plan to maximize online engagement to support a Client Loss Ratio goal of 30% or less. (1 hr./month) o Use a Story Telling Marketing approach (building a brand through social media platforms) to present full-service capabilitiesDaily utilization and engagement on social media platforms (Facebook, LinkedIn, Instagram, etc.), posting 5 times per day focusing on relevant client information to increase branding, engagement/communication, and lead generation. (15 mins/day)Utilize detailed understanding of buyer’s journey and marketing funnel stages to execute Express Marketing programs, create blog posts and videos, and distribute engaging sales content on social platforms on a weekly basis to attract prospects and encourage influencer engagement. (15 mins/day)Create and send videos (of staff, team and/or franchise owner) weekly, sharing via Instagram, Twitter, Facebook, our Websites and YouTube pages. Sharing key information about the team, a specific staff member’s story, share who our clients would be working with, their franchisee’s weekly update about the franchise. Consistently sending our prospects and current client’s pictures, videos, experiences and visual and emotional examples of who we are. (30 mins/wk.) o Promote Express through a minimum of 5 media contacts (journalist, reporters, bloggers, etc.) utilizing press releases and white papers. (30 mins/mn)Maximize online reputation through “why us” marketing that includes Net Promoter Client and Talent rankings, increasing online reviews on Google, Facebook, Yelp, etc. by a minimum of 2 per week, and utilizing positive reviews across multiple marketing channels and promotional materials. (30 mins/mn)Organize special events to attract client and prospects to do business with the Express office. (30 mins/wk)Collaborate with the team to plan, execute, and promote Express’ thought leadership-based events (ExpressTalks, Monday Morning Leadership, etc.) as well as planning and participating in other events (networking, workshops, trainings, presentation) both in-person and virtual to increase brand awareness of Express.Create and manage “meet ups”, in-person or virtual events, that can create “why me” differentiation in our marketplace.Evaluate performance of content through established analytical reports from Google Analytics, Social Studio, Facebook Insights, etc. while constantly experimenting to improve and optimize performance across all channels (15 mins/month)Prepare and execute a daily sales plan to maximize territory management. (4 hrs./wk.)Use the automated system to prepare a daily sales plan identifying companies and decision makers to contact.Maximize sales efficiency by properly using account classification, territory management, and automated sales/marketing systems.Maintain, refine and utilize the Express automated marketing tools such as Emma to develop and distribute marketing emails, white papers, and media relation materials in accordance with the marketing calendar at least three times per week to target key accounts and provide Express Knowledge-based campaigns, MPC segments, client/prospect value added content. (30 mins/wk.)Manage Ad Chase leads, update MPC marketing lists, and establish focused content based on prospect’s needs. (30 mins/wk.)Classify prospects and set the appropriate call frequency based on potential business. o Monitor and engage in conversations across social media, identifying real-time issues for escalation, as well as engagement opportunities and emerging trends. (15 mins/day)Execute the Total Client Care sales strategy to present full-service capabilities.Identify and follow up regularly with key accounts and develop unique value-added sales opportunities, for example, provide Express knowledge-based campaigns, arrange MPC calls with the Employment Specialists, and invite them to Express training events (ExpressTalks).Sell all product and service lines.Deliver the Client Care Packet to all new clients.Effectively work with and communicate with internal team.Meet with the inside team daily to ensure sales and recruiting are in sync and clients’ needs are being met.Perform other related duties as necessary and assigned.Conduct business in accordance with Express Guidelines and applicable Federal/State Legal Guidelines.Must have thorough knowledge of employment-related laws and regulations, including, but not limited to the Fair Labor Standards Act, Title VII of the 1964 Civil Rights Act, Americans with Disabilities Act, Equal Pay Act, Pregnancy Discrimination Act, as they relate to employment.Develop a thorough knowledge of the staffing and placement services offered by Express as well as pricing techniques and strategies. SUPERVISORY RESPONSIBILITIES This position has no direct supervisory responsibilities. SKILLS AND EXPERIENCE REQUIREMENTS: • 4-year degree, preferably in marketing/business communications, or combination of work experience and education • Demonstrated success with direct sales and social selling in a B2B or B2C environment • Proficiency in Word, Excel, & Outlook, social platforms, and email marketing tools. • Creative software experience preferred • CMS experience preferred COMMUNICATION SKILLS Ability to read, write, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations, reports, business correspondence, and procedure manuals. Ability to respond to common inquiries or complaints from customers, media, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or board of directors. Exceptional oral and written communication skills

Express Employment Professionals

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Weekly pay and immediate benefits!

We are a full service recruiting firm that has been proudly serving the Tempe area for 25 years! We always have open positions available and we will always do our best to find the perfect job for you. Call our office now to discuss current openings or for an immediate phone interview (480) 413-1200

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Tempe, AZ
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